Alex Hormozi: How to Make $1,000,000 in 2021

Last updated: Jun 14, 2023

The video is about how to make $1,000,000 in 2021 by breaking it down into units and LTV and reverse engineering the process.

This video by Alex Hormozi was published on Dec 25, 2020.
Video length: 02:24.

In this video, Alex Hormozi explains how to make $1,000,000 in 2021 by breaking it down into two core pieces:

how much a client is worth and how many clients need to be sold. He emphasizes the importance of thinking about units versus LTV and reverse engineering the process to make it realistic. Hormozi provides a step-by-step guide on how to achieve this goal, including calculating the number of sales calls needed, ad spend, and creating profitable ads.

He also mentions the importance of having a back-end system to increase the lifetime value of clients.

  • Calculate the value of a client and the number of sales needed to reach $1,000,000.
  • Reverse engineer the process by determining the necessary sales calls and ad spend.
  • Implement a back-end system to achieve a net profit of $1,000,000.

How to Make $1,000,000 in 2021 - YouTube

Alex Hormozi: How to Make $1,000,000 in 2021 002

How to Make $1,000,000 in 2021

  • Think about units versus LTV.
  • Calculate how much a client is worth and how many you need to sell.
  • If you want to make a million gross, with an LTV of 10k, you need to sell 100 clients.
  • Reverse engineer the process by calculating how many sales calls you need to make and how much ad spend is required.
  • Block out time to create ads and review them regularly.
  • With a back-end system in place, you can achieve a net profit of $1,000,000.

Watch the video on YouTube:
How to Make $1,000,000 in 2021 - YouTube

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