Alex Hormozi: How I Made $35,000,000+ For My Companies Using One Sales Tactic

Last updated: Jun 14, 2023

The video is about how Alex Hormozi made over $35 million for his companies using the sales tactic of an assumed close.

This video by Alex Hormozi was published on Jan 5, 2021.
Video length: 07:01.

In this video, Alex Hormozi shares how he made over $35 million for his companies using one sales tactic - the assumed close.

He explains how he learned about it from a guy who owned a supplement store and how he implemented it in his gym business to sell supplements to his clients. He shares his experience of getting rejected multiple times before finally making his first supplement sale using the assumed close technique.

He also explains the benefits of using this technique and how it transformed his business by generating more profit from upsells.

  • Alex Hormozi struggled with his gym business and saw a former college classmate who owned a successful supplement store.
  • He used the assumed close sales tactic to sell supplements to his gym clients.
  • The assumed close is a strong upsell tactic that assumes the customer will buy from you.
  • The benefits of the assumed close include selling to a higher percentage of customers, covering advertising costs, and turning service revenue into profit.
  • The assumed close is a powerful sales tactic that can increase profits and is a staple in all of Alex's locations.

How I Made $35,000,000+ For My Companies Using One Sales Tactic - YouTube

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Introduction

  • Alex Hormozi struggled with his gym business and saw a former college classmate who owned a successful supplement store.
  • He realized he needed to sell supplements to his gym clients.
  • He struggled to sell supplements until he used the assumed close sales tactic.
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Using the Assumed Close

  • Alex used the assumed close sales tactic to sell supplements to his gym clients.
  • He would assume that the client wanted to buy supplements and ask which flavor they preferred.
  • The client would then choose a flavor and Alex would sell them the supplements.
  • The assumed close is a strong upsell tactic that assumes the customer will buy from you.
  • It allows you to sell to customers who already know and trust you.
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Benefits of the Assumed Close

  • The assumed close allows you to sell to a higher percentage of customers.
  • You can close customers at higher ticket prices and percentages.
  • It allows you to cover advertising costs with upsells.
  • You can turn service revenue into profit.
  • The assumed close is a staple in all of Alex's locations.
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How I Made $35,000,000+ For My Companies Using One Sales Tactic - YouTube

Conclusion

  • The assumed close is a powerful sales tactic that can increase profits.
  • It assumes the customer will buy from you and allows you to sell to customers who already know and trust you.
  • It can cover advertising costs and turn service revenue into profit.
  • The assumed close is a staple in all of Alex's locations.
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Upselling and Predicting Additional Purchases

  • Upselling can significantly increase profits for a business.
  • Identifying the next natural thing a customer will want or need can help with upselling.
  • Physical products are easy to upsell after selling a service.
  • Additional purchases that customers make after a service can be predicted and woven into the sales process.
  • Upsells can be all profit and offset the cost of acquiring a new customer.
  • Predicting additional purchases can be done by looking at what a normal customer will buy in addition to the service.

Watch the video on YouTube:
How I Made $35,000,000+ For My Companies Using One Sales Tactic - YouTube

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