Alex Hormozi: 3 Ways To Increase Wealth Through Business Now

Last updated: Jun 14, 2023

The video discusses the three biggest levers for growth in a business, which are the market, the offer, and persuasion, and how to use them to increase wealth through business.

This video by Alex Hormozi was published on Jan 7, 2021.
Video length: 08:52.

In this video, Alex Hormozi discusses the three biggest levers for growth in a business:

market, offer, and persuasion. He explains that the market is the most important lever, as even a great entrepreneur in a bad market will struggle to succeed. The second lever is the offer, which can be improved to create an irresistible product or service. Finally, persuasion is important, but only after the market and offer have been optimized.

Hormozi emphasizes that these levers should be approached from the top down, and that businesses in normal markets can still succeed by offering unique and valuable products or services.

  • The three biggest levers for growth in a business are the market, the offer, and persuasion.
  • The market is the first and most important lever for growth in a business.
  • The offer is what you're giving a customer in exchange for money.
  • Persuasion is the ability to market and sell your offer.
  • Persuasion is important, but less important than the market and the offer.

3 Ways To Increase Wealth Through Business Now - YouTube

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Introduction

  • The three biggest levers for growth in a business are the market, the offer, and persuasion.
  • Investors look at these levers because they know that a bad market can overpower a great entrepreneur, and a great market can make up for a bad entrepreneur.
  • These levers should be approached from the top down, starting with the market.
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The Market

  • The market is the first and most important lever for growth in a business.
  • If you're in a bad market, it doesn't matter how good your offer or persuasion abilities are, you won't be able to outpower the market.
  • Investors look for entrepreneurs in good markets because they know that the market will usually win.
  • Make sure your market is at least neutral, if not a plus, before moving on to the next lever.
  • Being in a shrinking market can hinder growth, even with a great offer and persuasive abilities.
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The Offer

  • The offer is what you're giving a customer in exchange for money.
  • It includes the products and services you offer, the terms under which you offer them, and what the customer needs to do to redeem them.
  • If you're in a normal or good market, a unique and irresistible offer can make a tremendous amount of money.
  • Having a normal or subpar offer can hinder growth, even with good persuasion abilities.
  • Repackaging the value proposition and changing how you charge can turn a normal or subpar offer into a grand slam offer.
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3 Ways To Increase Wealth Through Business Now - YouTube

Persuasion

  • Persuasion is the ability to market and sell your offer.
  • It's important, but less important than the market and the offer.
  • If you're in a bad market, good persuasion abilities won't make up for it.
  • If you have a normal or subpar offer, good persuasion abilities won't make up for it.
  • Having good persuasion abilities can make an already great offer even more successful.
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Three Biggest Levers for Growth in Business

  • The market is the first biggest lever for growth in a business.
  • The offer is the second biggest lever on a business.
  • Persuasion is the third biggest lever on a business.
  • Developing persuasion abilities is the only way to be hyper-successful in a normal market with a normal offer.
  • Learning how to market and sell and how to acquire customers through multiple channels is essential for developing persuasion abilities.
  • Developing persuasion abilities takes a lot of time, effort, volume, practice, and failure.
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How to Increase Wealth Through Business

  • Check if you are in a bad market and move on to the next lever if you are not.
  • Shift your business to create a grand slam offer by recombining, repackaging, repositioning, and renaming the offers, changing the terms under which you offer your businesses, services, and products.
  • Develop all the skills of persuasion to persuade people in masses.
  • Focus on improving persuasion skills and becoming an exceptional salesperson and marketer.
  • Find a market that you know you can apply your skill set to and that you think is going to crush it.
  • Rate yourself on the three biggest levers for growth in a business to identify opportunities for growth and follow these steps to get to where you want to go.

Watch the video on YouTube:
3 Ways To Increase Wealth Through Business Now - YouTube

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