Alex Hormozi: Marketing Mastery - How To Get Your Ideal Clients To Come To You

Last updated: Jun 14, 2023

The video is about how to position your marketing in a way that gets more people to respond to it by giving them what they want in order to give them what they need.

This video by Alex Hormozi was published on Dec 29, 2020.
Video length: 06:05.

In this video, Alex Hormozi shares a story about how to position marketing in a way that gets more people to respond to it.

He emphasizes the importance of giving people what they want in order to give them what they need, and suggests meeting potential clients where they are and speaking their language before delivering the "garlic" (the truth or solution).

He encourages viewers to shift their perspective and understand their customers' perspective in order to create effective marketing strategies.

  • Position your marketing to get more responses.
  • Give people what they want to get them to respond.
  • Meet people where they're at and understand their problems and fears.
  • Once trust is earned, deliver what they need for long-term success.
  • Great marketing gives people the transformation they're looking for.

Marketing Mastery - How To Get Your Ideal Clients To Come To You - YouTube

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Introduction

  • Positioning your marketing in a way that gets more people to respond to it.
  • Struggling to get people to buy what you know would help them.
  • Marketing for a dentist that the client didn't like.
  • The story of the ham and the garlic.
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The Story of the Ham and the Garlic

  • The story of a little kid who was given a dog by his dad.
  • The dog had ticks all over him, and the kid was distraught.
  • The grandmother told the kid to feed the dog garlic, but the dog wouldn't eat it.
  • The grandmother told the kid to wrap the garlic in ham, and the dog ate it.
  • The moral of the story is to give people what they want to give them what they need.
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Meeting People Where They're At

  • You have to give people what they want to get them to respond.
  • Marketing short duration challenges and detoxes to get people in the door.
  • Once you earn their trust, you can deliver the truth.
  • Shift your perspective from "this is the truth" to "this is their truth right now."
  • Meet them where they're at, talk to them in their language, and understand their problems and fears.
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Marketing Mastery - How To Get Your Ideal Clients To Come To You - YouTube

Delivering the Garlic

  • Once you've convinced them to trust you enough, deliver the garlic.
  • Give them what they need to achieve long-term success.
  • Counting calories, eating macros, and training for real.
  • Great marketing gives people the transformation they're looking for.
  • Give them what they want to give them what they need.
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Starting Where Your Clients Are At

  • It's important to understand that in marketing, you need to start where your clients are at, not where you want them to be.
  • Many times, you need to help your clients break a belief in order to consume your service or get the result they need.
  • You can't begin with the end in mind, you have to start where they're at and take them along the journey.
  • You need to give your clients what they want in order to give them what they need.
  • It's important to understand the journey your clients are on and to meet them where they are at each step of the way.

Watch the video on YouTube:
Marketing Mastery - How To Get Your Ideal Clients To Come To You - YouTube

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