Alex Hormozi: How Gym Launch Grew From $200,000/mo, to $1.5M/mo Within 7 Months

Last updated: Jun 14, 2023

The video discusses the factors that contributed to Gym Launch's growth from $200,000/month to $1.5 million/month within 7 months, including timing, lack of competition, and a successful business model.

This video by Alex Hormozi was published on Jan 11, 2021.
Video length: 02:30.

In this video, Alex Hormozi discusses how Gym Launch grew from $200,000 per month to $1.5 million per month within seven months and then to $2.2 million four months after that.

He attributes the success to a confluence of variables, including timing, competition, and Facebook marketing. Additionally, Gym Launch created a money printing machine by offering a 14-day free trial and charging $1,000 per week for 16 weeks, resulting in an average of $28,000 in the first 30 days for their clients.

Referrals from satisfied clients also played a significant role in the company's growth.

  • Gym Launch's success was due to timing, as there was little competition in the market at the time.
  • Facebook played a significant role in their growth, with gyms making an average of $28,000 in the first 30 days of working with them.
  • Their business model, which included a start-up fee, free trial, and weekly fee, along with referrals, contributed to their explosive growth.

How Gym Launch Grew From $200,000/mo, to $1.5M/mo Within 7 Months - YouTube

Alex Hormozi: How Gym Launch Grew From $200,000/mo, to $1.5M/mo Within 7 Months 002

Factors that contributed to Gym Launch's growth

  • Timing was a big factor, as there weren't many gym gurus or Facebook marketing at the time.
  • The lack of competition allowed Gym Launch to dominate the market.
  • Facebook was a big part of their success, as the average gym that worked with them made $28,000 in the first 30 days.
  • Their business model was successful, with a $1,000 start-up fee and a 14-day free trial, followed by a $1,000 weekly fee for 16 weeks.
  • Referrals were a big part of their success, with top gyms referring up to 52 clients, resulting in a lot of business.
  • The confluence of these variables created a virtuous cycle that stacked on top of each other, resulting in Gym Launch's explosive growth.

Watch the video on YouTube:
How Gym Launch Grew From $200,000/mo, to $1.5M/mo Within 7 Months - YouTube

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