Alex Hormozi: Serial CEO Sells 4 Companies Using This Ancient Business Strategy

The video is about the importance of not trying to be too fancy or cute in business and instead focusing on the fundamentals and repeating successful actions.

This video by Alex Hormozi was published on Dec 15, 2020.
Video length: 11:38.

In this video, Alex Hormozi talks about the importance of not being cute in business and instead focusing on the fundamentals that breed success.

He shares a story from a serial CEO who emphasizes the importance of repeating successful actions and not trying to get fancy. Hormozi also discusses the value of following systems and advice from those who have already achieved success in a particular area, rather than trying to reinvent the wheel.

He gives examples of entrepreneurs who have seen better results by following a proven system rather than trying to do things their own way.

• Alex Hormozi emphasizes the importance of focusing on fundamentals and repeating successful actions in business.
• The saying "don't be cute" means not trying to make super fancy plays and instead focusing on consistent yardage.
• There are two types of successful actions: those that yield a good result and those that are outlined in a system or advice.
• It's important to do the system exactly as it's outlined because there's a reason it's outlined that way.
• Optimizing the conversion process and repeating successful actions are key to achieving success in business.
• Continuous reinforcement and replication of successful processes are necessary for success.
• Examples of successful actions include changing headlines and removing unnecessary elements on landing pages.

Serial CEO Sells 4 Companies Using This Ancient Business Strategy - YouTube

Introduction

• Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
• He talks about the importance of not being too fancy or cute in business and instead focusing on the fundamentals and repeating successful actions.
• He shares a story of a serial CEO who told him to not be cute.

Don't Be Cute

• The saying "don't be cute" means not trying to make super fancy plays and instead focusing on consistent yardage.
• It's true in business that the fundamentals breed success.
• Newer entrepreneurs often don't repeat successful actions.
• There are two types of successful actions: those that yield a good result and those that are outlined in a system or advice.
• It's important to do the system exactly as it's outlined because there's a reason it's outlined that way.

Real World Applications

• Alex talks about two entrepreneurs who are doing about three million a year and finally decided to do it the way he had outlined it, resulting in better results.
• If you purchase a system, take advice, or watch a YouTube video of someone doing better than you, there's a reason they're doing it that way.
• They probably have the same goal and suffer from the same cons as you and have already balanced those for the best outcome.

Serial CEO Sells 4 Companies Using This Ancient Business Strategy - YouTube

Optimizing Conversion Process

• Alex talks about his marketing team and how they work on optimizing their conversion process.
• They've already tested over 100 different pieces of their conversion process in just three weeks.
• They've changed headlines, buttons, flow of pages, and messaging.
• It's important to constantly optimize and repeat successful actions to achieve the best outcome.

Importance of Replicating Successful Actions

• Iterations stack and lead to success.
• Don't change something that's already working.
• Replicate before getting fancy.
• Focus on fundamentals and repeating successful actions.
• Successful actions should be repeated as many times as possible.

Optimizing Conversion Process

• Focus on optimizing the conversion process first.
• Once optimized, focus on bringing traffic to the top of the conversion process.
• Headlines and messages at the top have the biggest impact on conversion rates.
• Don't worry about anything below the fold if you're below where you need to be.
• Deleting everything below the fold can sometimes lead to better throughput.

Importance of Repetition and Reinforcement

• Continuous reinforcement is necessary for success.
• Repeat successful actions when they're there.
• Don't ignore advice from those who have already suffered the consequences of trial and error.
• Replicate and duplicate successful processes before trying to improve them.
• Experts become experts through trial and error.

Examples of Successful Actions

• Changing the headline on a landing page led to a 3x increase in throughput.
• Removing a headline on a scheduling page led to a 5x increase in throughput.
• Successful actions should be repeated as many times as possible.
• Don't be too fancy or cute in business.
• Focus on the fundamentals and repeating successful actions.

Repeat Successful Actions

• Repeating successful actions both on yourself and what other people have done is one of the shortest paths to success.
• Don't try to be too fancy or cute in business, focus on the fundamentals.
• Follow the steps and only iterate after you've duplicated the results of the person you're trying to learn from.
• Remind yourself to repeat successful actions more than you'd be taught.
• Keep doing the same things over and over again and you will get outsized returns.
• Financial wealth and freedom can be empty, but it's better to be envied than pitied.

Watch the video on YouTube:
Serial CEO Sells 4 Companies Using This Ancient Business Strategy - YouTube