YouTube CEO Reveals How To BUILD A BRAND & Achieve SUCCESS In 2023 | Susan Wojcicki & Jay Shetty

The video is an interview with YouTube CEO Susan Wojcicki, discussing her background in history and literature, her discovery of technology, and the success of YouTube as a digital video platform.

The video features an interview with Susan Wojcicki, the CEO of YouTube, conducted by Jay Shetty, the host of the number one Health and Wellness podcast on purpose. They discuss Wojcicki's journey to becoming the CEO of YouTube, her background in history and literature, and the importance of diversity in the content on YouTube. Wojcicki also shares her insights on building a successful brand and achieving success in the future.

• Susan Wojcicki is the CEO of YouTube, overseeing content, business operations, engineering, and product development.
• YouTube is used by over a billion people globally and has added diversity in backgrounds, content, and creators.
• Building a brand requires consistency, authenticity, understanding your audience, and creating value for them.
• Achieving success requires taking risks, having a clear vision, enjoying the journey, learning from failures, and surrounding yourself with supportive people.
• Combining technology and humanities has been helpful in Wojcicki's career, dealing with ethical and people issues on YouTube.
• Wojcicki lent her garage to Google founders Larry Page and Sergey Brin when they needed a place to start their company.
• Google and YouTube have had a colossal impact on the world, and YouTube has a broad range of storytellers covering a variety of topics.
• YouTube created a new form of content that anyone can have a hit with, and acquiring YouTube was not initially believed in.
• A day in the life of Wojcicki involves meetings, events, family time, and exercise and reading before bed.

YouTube CEO Reveals How To BUILD A BRAND & Achieve SUCCESS In 2023 | Susan Wojcicki & Jay Shetty - YouTube

Susan Wojcicki's Background

• Susan Wojcicki is the CEO of YouTube, the world's most popular digital video platform.
• She oversees YouTube's content and business operations, engineering, and product development.
• Before YouTube, she studied history and literature in university and only discovered technology when she took her first computer science class as a senior in college.
• She loves history and literature, storytelling, and being creative and making things.
• She believes that her humanities background has been useful in her journey in technology.

YouTube's Success

• YouTube is used by more than a billion people across the globe to access information, share video, and shape culture.
• YouTube has added a lot of diversity in backgrounds and people and the type of content that is covered.
• YouTube has been instrumental in the success of many creators who were not successful on the traditional media path.
• YouTube has become a platform for people to share their stories and connect with others.
• YouTube's success is due to its ability to adapt to the changing needs of its users and creators.

Building a Brand

• Building a brand requires consistency, authenticity, and a clear message.
• It is important to understand your audience and what they want to see.
• Building a brand takes time and effort, and it is important to be patient and persistent.
• Collaborating with others can help to build your brand and reach a wider audience.
• Building a brand is not just about promoting yourself, but also about creating value for your audience.

YouTube CEO Reveals How To BUILD A BRAND & Achieve SUCCESS In 2023 | Susan Wojcicki & Jay Shetty - YouTube

Achieving Success

• Achieving success requires taking risks and being willing to fail.
• It is important to have a clear vision and to be passionate about what you do.
• Success is not just about achieving your goals, but also about enjoying the journey.
• Learning from your failures and mistakes is essential for achieving success.
• Surrounding yourself with supportive people who believe in you can help you to achieve success.

Background and Career

• Technology allowed for creativity and creating products for people all over the world.
• History and literature background has been useful in dealing with ethical and people issues on YouTube.
• Combining technology and humanities has been helpful in her career.
• People were confused about her interest in technology when she started.
• Interest in the storytelling implications of technology.

Imposter Syndrome and Self-Doubt

• People were confused about her interest in technology when she started.
• Career counselor was confused about her interest in technology.
• People were sometimes confused about her work in technology.
• Persistence and love for what she does helped her through hard times.
• Sharing her journey can be comforting for others.

Lending Her Garage to Google Founders

• She just wanted the rent payment when she lent her garage to Larry Page and Sergey Brin.
• She had student debt but managed to buy a house.
• Sergey and Larry were living in the dorms and needed a place to start their company.
• There was no space available during the 1998 tech boom.
• She knew them beforehand as friends and rented her garage to them.

Impact of Google and YouTube

• Google and YouTube have had a colossal amount of impact and influence on the world.
• They continue to have an impact on the future.
• YouTube has a broad range of storytellers covering a variety of topics.
• There are ethical and people issues to deal with on YouTube.
• Combining technology and humanities has been helpful in dealing with these issues.

Discovery of YouTube

• Google had built a product called Google video.
• People wanted to share their stories and connect with others.
• People wanted to see other people's stories.
• Traditional media people thought that user-generated content was low quality.
• YouTube created a new form of content that anyone can have a hit with.

Acquiring YouTube

• There were not a lot of believers in YouTube.
• Google had been working on Google video.
• People wanted to share their stories and connect with others.
• People wanted to see other people's stories.
• Traditional media people thought that user-generated content was low quality.
• YouTube created a new form of content that anyone can have a hit with.

A Day in the Life of YouTube CEO

• Susan Wojcicki wakes up at the last minute possible to still get her kids off to school.
• She checks her email and calendar.
• She has meetings with her team and other executives.
• She attends events and conferences.
• She spends time with her family.
• She tries to exercise and read before going to bed.

Building a Brand and Achieving Success

• Focus on your audience and what they want.
• Be authentic and relatable.
• Collaborate with others and build a community.
• Take risks and learn from failures.
• Stay true to your values and mission.
• Embrace new technologies and trends.

CEO's Daily Routine

• Starts the day with breakfast and exercise
• Works from home or office depending on the situation
• Meets with key reports to understand their work
• Reviews future products and plans for YouTube
• Identifies gaps and broken parts of the company to fix
• Goes home for dinner with family and reads before bed

Work-Life Balance

• Believes in balancing work and family life
• Hard stops in work to be home for family
• Separates work and family life
• Turns off work when at home
• Has improved over time
• Management style is supportive

Future of YouTube

• Focuses on the future of YouTube
• Estimates what the future holds in two to three years
• Positions YouTube to be successful in the future
• Identifies gaps and broken parts of the company to fix
• Reviews future products and plans for YouTube
• Understands where YouTube is going in the future

Leadership Style

• Describes her management style as supportive
• Believes in empowering and supporting her team
• Encourages her team to take risks and learn from failures
• Values diversity and inclusion in the workplace
• Believes in transparency and open communication
• Leads by example and sets the tone for the company culture

Leadership Style

• Susan Wojcicki describes herself as a supportive and visionary CEO.
• She believes it's important to be one step ahead of understanding the future and how to get the company there.
• She acknowledges that hard decisions have to be made, and the company will suffer if they are not made.
• She wants to understand what's going on in the company and work with teams to fix problems.
• She believes in maintaining leadership while being supportive and open to feedback.

Being Supportive

• Susan Wojcicki believes it's important to understand what's going well and what's not going well in the company.
• She wants people to be open with her and talk about problems so they can be fixed.
• She acknowledges that there are a lot of things that don't go well and wants to talk with her teams about how to fix them.
• She believes that being supportive, open, and approachable requires adaptability and openness.
• She learned from Bill Campbell, who believed in getting to know people and caring about them.

Watch the video on YouTube:
YouTube CEO Reveals How To BUILD A BRAND & Achieve SUCCESS In 2023 | Susan Wojcicki & Jay Shetty - YouTube