Jeremy Boreing and Jordan Peterson: Building an Empire And Making Snow White

The video is about a conversation between Jeremy Boreing, the co-founder and CEO of The Daily Wire, and Jordan Peterson. They discuss the topic of Hollywood and its inversion from transcendental and literary to political and populist, and the Folly of propagandistic populism at the expense of traditional values. They also talk about The Daily Wire's new company, Bent Key, which aims to challenge the woke politics of children's entertainment and provide highly entertaining content that does not betray the values of its audience.

This video by Jordan B Peterson was published on Oct 19, 2023.
Video length: 01:38:35.

The video is about a conversation between Jeremy Boreing, the co-founder and CEO of The Daily Wire, and Jordan Peterson.

They discuss the topic of Hollywood and its inversion from being transcendental and literary to political and populist, and the Folly of propagandistic populism at the expense of traditional values, culture, enjoyment, and children's well-being. They also talk about The Daily Wire's recent launch of the Bent Key Kids platform, which aims to provide children's entertainment that is politically neutral and promotes traditional values.

The conversation touches on the left's insistence that everything is political and the importance of not politicizing children's entertainment.

• Jeremy Boreing is the co-founder and CEO of The Daily Wire.
• Jordan Peterson is a professor of psychology at the University of Toronto and a popular podcaster.
• Their conversation is about Hollywood and its inversion from transcendental and literary to political and populist.
• Hollywood has inverted from transcendental and literary to political and populist.
• This inversion is a result of the Folly of propagandistic populism at the expense of traditional values.
• The inversion is evident in stories such as Braveheart, The Dragon Cycle, and the Pinocchio story.
• These stories are not about saving the world, but rather about doing our part.
• Bent Key is a new company that aims to challenge the woke politics of children's entertainment.
• The company will produce highly entertaining content that does not betray the values of its audience.

Building an Empire And Making Snow White | Jeremy Boreing | EP 389 - YouTube

Introduction

• Jeremy Boreing is the co-founder and CEO of The Daily Wire.
• Jordan Peterson is a professor of psychology at the University of Toronto and a popular podcaster.
• Their conversation is about Hollywood and its inversion from transcendental and literary to political and populist.
• They also discuss The Daily Wire's new company, Bent Key, which aims to challenge the woke politics of children's entertainment.

Hollywood's Inversion

• Hollywood has inverted from transcendental and literary to political and populist.
• This inversion is a result of the Folly of propagandistic populism at the expense of traditional values.
• The inversion is evident in stories such as Braveheart, The Dragon Cycle, and the Pinocchio story.
• These stories are not about saving the world, but rather about doing our part.

Bent Key

• Bent Key is a new company that aims to challenge the woke politics of children's entertainment.
• The company will produce highly entertaining content that does not betray the values of its audience.
• Bent Key will launch with four original shows and over 18 licensed shows from around the world.
• The company will be carefully vetted to ensure that it is highly entertaining for kids and does not betray traditional values.

Building an Empire And Making Snow White | Jeremy Boreing | EP 389 - YouTube

Conclusion

• Jeremy Boreing and Jordan Peterson discuss the inversion of Hollywood and the Folly of propagandistic populism.
• They also discuss The Daily Wire's new company, Bent Key, which aims to challenge the woke politics of children's entertainment.
• The conversation highlights the importance of traditional values in entertainment and the need to be careful about the content we consume.

The Intrinsic Religious Substrate of Culture

• Jordan Peterson believes that culture has an inherent religious substrate.
• He argues that culture is built on a set of values that transcend politics.
• Peterson believes that culture should maintain its separation from politics.
• He believes that fairy tales and other forms of entertainment fit into this category.
• Peterson believes that everything is not political and that there is a deeper narrative that should be maintained.

The Limitations of The Daily Wire's Original Conceptualization

• The Daily Wire was founded with the belief that everything is political.
• The Daily Wire's original conceptualization was limited by its momentary nature.
• Shapiro participated in the Exodus seminar and found it a pleasure to stretch his intellectual abilities beyond politics.
• Bent Key aims to challenge the woke politics of children's entertainment.
• Bent Key will provide highly entertaining content that does not betray the values of its audience.

The Distinction Between Bent Key and Children's Entertainment

• Bent Key is not political in nature.
• Bent Key aims to provide content that communicates values.
• Children deserve a childhood and should not be used as social experiments.
• Bent Key aims to provide content that wraps values in imagination, wonder, and joy.
• Bent Key aims to provide content that allows children to engage with values as entire worlds.

The Importance of Providing Content for Children

• Children deserve a childhood and should not be used as social experiments.
• Children should be provided with content that takes the values on which civilization was built.
• Children should be provided with content that wraps values in imagination, wonder, and joy.
• Children should be provided with content that allows them to engage with values as entire worlds.
• Bent Key aims to provide content that provides children with the kind of content that up until this particular moment got to have in their youth.

The Problem with Reflective Narratives

• The problem with reflective narratives is that they tend to float away from the Eternal.
• Jordan Peterson calls this phenomenon "the death of God."
• God tends to disappear when his conceptualization becomes too far removed from the concrete.
• God is seen as an abstract cosmic force rather than a concrete deity.
• The concept of God becomes so removed from reality that it is as if he has disappeared.

Finding a Great Narrative

• Jeremy Boreing announced the first live-action movie he will produce, Snow White.
• Snow White is a timeless fairy tale that is halfway between the ultimately religious and the proximal and temporally bound.
• Some fairy tales are up to 15,000 years old and have demonstrated their eternal relevance.
• What distinguishes what's merely political from what's timeless and eternal is their properties.
• A society needs a pyramidal structure to order itself properly, with a horizontal axis and a communitarian axis.

The Horizontal Axis

• The horizontal axis in a pyramidal structure is the Jacob's Ladder leading up to heaven.
• This axis is oriented towards what's timeless and eternal.
• Great stories bring God down to earth and make him more human and accessible.
• The Snow White story is an example of a story that brings God down to earth.
• Brett Cooper is an interesting choice for the star of the Snow White movie because she is not the classic Snow White and is quite athletic and robust.

The Landing Point

• The landing point for the horizontal axis is the idea that great stories bring God down to earth.
• The Snow White story is an example of a story that brings God down to earth.
• The Snow White movie is constructed in a way that is not political and is not immediate.
• Jeremy Boreing is convinced that his political affiliations and beliefs have not skewed his narrative.
• The Daily Wire was founded by three men, including Jeremy Boreing, who have diverse religious backgrounds.

Jordan Peterson's Interview with Jeremy Boreing

• Jordan Peterson interviews Jeremy Boreing, the co-founder and CEO of The Daily Wire, on the topic of Hollywood and its inversion from transcendental and literary to political and populist.
• Peterson discusses the Folly of propagandistic populism at the expense of traditional values.
• The Daily Wire's new company, Bent Key, aims to challenge the woke politics of children's entertainment and provide highly entertaining content that does not betray the values of its audience.
• Peterson and Boreing discuss the importance of maintaining the unique brand of American liberalism, which has always been helpful in helping the system be imperfect but perhaps healthier than other systems in moments.
• Peterson reflects on his own brand of American conservatism, which is always self-doubt because the American liberalism in him knows that his imperfections are also manifest in the things that he does and that his American liberalism says that he also needs to be protecting people from his worst excesses and impulses.

Jordan Peterson's Interview with Jeremy Boreing

• Jordan Peterson interviews Jeremy Boreing, CEO of The Daily Wire, about the topic of Hollywood and its inversion from transcendental and literary to political and populist.
• Peterson discusses the Folly of propagandistic populism at the expense of traditional values.
• The Daily Wire's new company, Bent Key, aims to challenge the woke politics of children's entertainment and provide highly entertaining content that does not betray the values of its audience.
• Peterson reflects on the Snow White trailer and his experience working with The Daily Wire.
• Peterson discusses the diverse range of opinion at The Daily Wire and his experience negotiating with the company.

The Bent Key Programming for Kids

• The Bent Key programming for kids has been viewed by children and parents by the target market.
• The app has been live for just over 24 hours, and real feedback is starting to come in.
• Most of the people who have viewed any content in some way are predisposed to like it in the ways that the speaker is saying.
• The feedback has been very good, except in one place - Hollywood's story about Snow White.
• Hollywood's story about Snow White has received negative comments, but this is because most of the people who read Deadline Hollywood have another set of biases.

The Audience's Response to the Content

• The audience has responded well to the content, and the creators have worked incredibly hard on these original shows.
• The show "Wonder Day with Mabel Mlay" is a show that kids 20 years from now will talk about.
• The creators of the show, Ryan and Katie Chase, are not political operators at all.
• The show is filled with wonder, joy, and imagination.
• The show is not just about politics, but about values and traditional content.

Proud of the Content Published

• The speaker is proud of the content that has been published in their career.
• The content that the speaker is most proud of includes "The Exodus Seminar," "Matt Walsh's documentary," and "What is a woman being?".
• The speaker believes that the content they have published is the things that they are the most proud of having published in their career.
• The speaker is proud of the content because it is about values and traditional content.
• The speaker is proud of the content because it is not just about politics.

Building Up to the Kind of Quality

• Building up to the kind of quality that is seen at Disney is an enormous undertaking.
• The speaker believes that the undertaking is enormous, and it will take time to achieve the kind of quality that is seen at Disney.
• The speaker believes that the quality of the content will improve as they gain more experience.
• The speaker believes that the quality of the content will improve as they learn from their mistakes.
• The speaker believes that the quality of the content will improve as they get better as they go.

The Mission of a Lifetime

• The speaker believes that the mission of a lifetime is to help reclaim our culture in all the ways that matter most.
• The speaker believes that the mission of a lifetime is to pour themselves into it to the point of breaking and finding joy in the sheer difficulty of it.
• The speaker believes that the mission of a lifetime is to believe in the thing that they are doing.
• The speaker believes that the mission of a lifetime is to find joy in the sheer difficulty of it.
• The speaker believes that the mission of a lifetime is to reclaim our culture in all the ways that matter most.

Jeremy Boreing's Background and Interest in Entertainment

• Jeremy Boreing grew up in a rural town in West Texas called Slayton.
• The region has produced an enormous disproportionate number of successful musical stars.
• Jeremy had access to all of that growing up, working backstage at theatrical and musical productions.
• He realized that the environment he grew up in was teaching him to be a producer, not an actor.
• Jeremy moved to California to pursue his dream of being an actor, but realized he didn't have what it took to be successful.

Jeremy Boreing's Company, Bent Key

• Bent Key is a company that aims to challenge the woke politics of children's entertainment.
• The company produces highly entertaining content that does not betray the values of its audience.
• Jeremy Boreing is the CEO of The Daily Wire and co-founder of Bent Key.
• The Daily Wire has produced a number of movies with some degree of success.
• Jeremy Boreing is branching out into the entertainment world with Bent Key.

Jeremy Boreing's Interest in Entertaining

• Jeremy Boreing has a high level of interest in creative production.
• He finds it difficult to understand why he is interested in entering the entertainment world.
• Jeremy Boreing is branching out into the entertainment world with Bent Key.
• He is deeply involved in the Pen Dragon cycle.
• Jeremy Boreing is managing Bent Key well.

Jeremy Boreing's Background in Christian Teaching

• Jeremy Boreing has a background in Christian teaching.
• He is the CEO of The Daily Wire and co-founder of Bent Key.
• Jeremy Boreing is branching out into the entertainment world with Bent Key.
• He is deeply involved in the Pen Dragon cycle.
• Jeremy Boreing is managing Bent Key well.

Jordan Peterson's Interview with Jeremy Boreing

• Jordan Peterson interviews Jeremy Boreing, CEO of The Daily Wire, about the topic of Hollywood and its inversion from transcendental and literary to political and populist.
• Peterson discusses the Folly of propagandistic populism at the expense of traditional values.
• The Daily Wire's new company, Bent Key, aims to challenge the woke politics of children's entertainment and provide highly entertaining content that does not betray the values of its audience.
• Peterson talks about the importance of developing a vision for one's life and not assuming that it will unfold exactly as planned.
• He emphasizes the importance of self-correction in the process of achieving one's goals.

Jordan Peterson's Interview with Jeremy Boreing

• Jordan Peterson and Jeremy Boreing discuss the topic of Hollywood and its inversion from transcendental and literary to political and populist.
• They also talk about The Daily Wire's new company, Bent Key, which aims to challenge the woke politics of children's entertainment and provide highly entertaining content that does not betray the values of its audience.
• Jordan Peterson argues that failure is a very interesting way of thinking about something, and that it's a foolish way of thinking about something if you're committed to the end goal.
• He also points out that the ratio of failure to success is very high in entrepreneurial activity, and that all those other attempts that didn't magically catch on were not failures.
• Jordan Peterson argues that people who are watching and listening to The Daily Wire have a presumption that all major players in the daily wire world are politically oriented people who decided to make a foray into the entertainment world.

The Entertainment Industry's Realization

• The entertainment industry people realized that culture had slipped out from under them.
• Andrew Breitbart and organizations like Friends of Abe were instrumental in this realization.
• The Daily Wire was founded as a result of this realization.
• The Daily Wire is unique because of its built-in worldview differences.
• The Daily Wire doesn't pander to its audience, but leads them.

The Daily Wire's Unique Worldview

• The Daily Wire has a unique worldview due to its cultural and conservative background.
• The Daily Wire's founders, Shapiro, Boring, and Robinson, have different perspectives.
• The Daily Wire is unique because it doesn't pander to its audience.
• The Daily Wire believes its job is to represent its audience and lead them.
• The Daily Wire doesn't give its audience exactly what they think they want.

Leading by Poll

• It's not easy to figure out what people think.
• Leading by poll can miss the transcendental access that people want.
• The for-profit mechanism is powerful in leading by poll.
• The Daily Wire has two conversations with its audience.
• The Daily Wire gives options to its audience and they tell it what they want.

Giving the Audience What They Want

• The Daily Wire tries to give its audience what they want.
• The Daily Wire doesn't necessarily give its audience what they want to want.
• The Daily Wire is trying to give its audience what they actually want.
• The Daily Wire is a real political leader.
• Many political leaders founder on the problem of being motivated by principles.

The Failure to Listen and Take Action

• The failure to listen and take action will be punished by the market.
• A Christian movie could be just as propagandistic and dull.
• A Christian movie is not a movie, it's a piece of propaganda.
• People who proclaim their Christianity loudly are likely to fall prey to temptation.
• What people want is a story that captures their imagination.

Section 1: The System of Governance in Hollywood

• The system of governance in Hollywood is different from the system that governs linguistic content.
• The former is more emotional, instinctual, and less attuned to the moment, while the latter is more practical and adaptable to immediacy.
• Great cultural dramas appeal to the imagination and must be of the pattern of the imagination.
• The Marvel Universe became popular when Tony Stark, a military industrial self-absorbed hyper-capitalist right, was portrayed as a fascist.
• The Black Widow movie was an anti-woke movie that was successful despite not being scripted for that purpose.

Section 2: The Transformation of Culture in Hollywood

• The Overton window shifted significantly due to a single network television show called Will and Grace.
• The show brought vibrant, wonderful characters who were gay into people's homes and transformed how they saw the issue of homosexuality.
• Politicians do not have the power to transform culture as deeply as television shows do.
• Culture operates within a cultural window, and politics has to operate within that window.
• The real power in Hollywood lies in the cultural realm, not the political realm.

Section 3: The Transformation of Politics in Hollywood

• The Marvel Universe became popular when Tony Stark, a military industrial self-absorbed hyper-capitalist right, was portrayed as a fascist.
• The Black Widow movie was an anti-woke movie that was successful despite not being scripted for that purpose.
• The actors in Hollywood dream of being political activists and seem to subordinate their pinnacle to the political.
• The largest scale success in an essentially political realm was achieved by the Marvel Universe.
• The most rapid transformation on an issue deeply fundamental about which there were such deeply held beliefs and passions was the shift in culture due to Will and Grace.

Watch the video on YouTube:
Building an Empire And Making Snow White | Jeremy Boreing | EP 389 - YouTube