Alex Hormozi: Why You Shouldn't Copy Me

The video is about why copying someone else's identity or brand is not a good idea and how being unique and true to oneself can make a person stand out in marketing and personal branding.

This video by Alex Hormozi was published on Mar 22, 2023.
Video length: 06:47.

In this video, Alex Hormozi talks about the importance of being unique and not copying others in personal branding and business.

He emphasizes that copying someone else's identity or brand only reinforces an already known identity and does not make one stand out. Hormozi encourages people to be themselves and embrace their individuality, as this is what makes them interesting and different from others.

He also shares personal experiences of copying competitors and how it did not lead to success.

• Copying someone else's identity or brand is not a good idea.
• Being unique and true to oneself can make a person stand out in marketing and personal branding.
• Copying someone else means accepting the position of second place.
• Being original is easy if you are not looking at everyone else's stuff.
• If someone copies you, it means that what you're doing is working and most people aren't original.

Why You Shouldn't Copy Me - YouTube

Building a Personal Brand

• Copying someone else's identity or brand is not a good idea.
• Reinforcing an identity that everyone already knows about does not make you interesting.
• Being unique and true to oneself can make a person stand out in marketing and personal branding.
• Wearing clothing as a uniform to say "I am this type of person" does not make you unique.
• Being yourself and embracing your weirdness can make you significantly more unique.

Being Original

• Consuming everyone else's stuff makes their thoughts top of mind for you.
• Copying someone else means accepting the position of second place.
• Copying someone else's identity means accepting to lose.
• Copying someone else's identity means accepting that they are inherently first.
• Copying someone else's identity means you will never win because you aren't going to beat them at being them.

Standing Out in Business

• Copying a competitor's landing page did not work for the speaker.
• Copying a competitor's email did not work for the speaker.
• Turning off all ads on the news feed and making content about whatever the speaker felt like talking about made his content original.
• Being original is easy if you are not looking at everyone else's stuff.
• If someone copies you, it means that what you're doing is working and most people aren't original.

Why You Shouldn't Copy Me - YouTube

Quick Story

• A client in the software company was struggling to break through in the real estate agency business.
• The speaker told him that he was not that good and needed to change his behavior.
• The client finally changed his behavior after six months of being publicly embarrassed.
• The client was selling to Realtors.

Why Being Unique is Important in Marketing and Personal Branding

• Copying someone else's identity or brand is not a good idea.
• Being unique and true to oneself can make a person stand out in marketing and personal branding.
• Trying to look like everybody else will make a person blend in like everyone else and they wonder why they don't win.
• Replicating a story and replicating an identity is not the same as duplicating a skill.
• Fixing the story and the brand will take care of itself if a person tells the story that's true.
• Doing something that's worth doing that no one else is willing to do will make a person a one-of-one.

Watch the video on YouTube:
Why You Shouldn't Copy Me - YouTube