Alex Hormozi: HOW TO GET WHAT YOU WANT (6 Proven Methods)

Last updated: Jun 18, 2023

The video discusses six proven methods for getting what you want, including reciprocity, consistency, and social proof.

This video by Alex Hormozi was published on Mar 29, 2023.
Video length: 10:57.

In this video, Alex Hormozi discusses six proven methods for getting what you want through persuasion.

He explains the concepts of reciprocity, consistency, social proof, authority, liking, and scarcity, and provides examples of how he has applied these methods in his own business.

Hormozi emphasizes the importance of understanding human behavior and psychology in order to effectively persuade others.

  • Persuasion is a highly leveraged skill in the world.
  • Robert Kiel's book 'Influence' is a great resource for becoming more persuasive.
  • Reciprocity, consistency, and social proof are three effective methods for persuasion.
  • Reciprocity involves showing kindness and generosity towards others to make them more likely to return the favor and like you as a result.
  • Consistency can be used in persuasion by asking someone to publicly commit to an idea or action.
  • Social proof involves using cues from others to persuade people to take action.
  • Implementing these methods in your business can lead to higher revenue and success.

HOW TO GET WHAT YOU WANT (6 Proven Methods) - YouTube

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Introduction

  • Persuasion is a highly leveraged skill in the world.
  • Robert Kiel's book 'Influence' is a great resource for becoming more persuasive.
  • Reciprocity, consistency, and social proof are three effective methods for persuasion.
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Reciprocity

  • Showing kindness and generosity towards others makes them more likely to return the favor and like you as a result.
  • The gift you give should be proportional to the person you're trying to give to.
  • Examples of reciprocity in business include donating to a charity or offering a free gift.
  • Reciprocity can be used to get the attention of someone you want to endorse your product or service.
  • Reciprocity can also be used in retail to make customers feel indebted and more likely to stay longer and buy.
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Consistency

  • People judge others based on their actions.
  • Consistency can be used in persuasion by asking someone to publicly commit to an idea or action.
  • Reminding someone of their previous commitment can make them more likely to be consistent with it later.
  • Lead magnets and front-end offers can be used to get people to ultimately buy a much bigger thing later.
  • Consistency can be used to get people to comply with requests, such as putting up a sign in their yard.
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HOW TO GET WHAT YOU WANT (6 Proven Methods) - YouTube

Social Proof

  • People look to others for cues about how to behave or what to believe.
  • Amazon uses social proof by showing the number of five-star reviews a product has.
  • Laugh tracks on TV shows are a form of social proof that can persuade people to laugh more.
  • Testimonials and case studies are examples of social proof in business.
  • Using social proof can make people more likely to take action.
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Conclusion

  • Reciprocity, consistency, and social proof are effective methods for persuasion.
  • Using these methods can make people more likely to take action and ultimately get what you want.
  • Implementing these methods in your business can lead to higher revenue and success.
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Reciprocity

  • Give something to get something in return.
  • People feel obligated to repay a favor or gift.
  • Useful in business to build relationships and customer loyalty.
  • Example: Framing positive reviews and displaying them in a brick and mortar location.
  • Example: Providing free samples or trials to potential customers.
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Consistency

  • People like to be consistent with their past behavior and beliefs.
  • Useful in persuasion to get people to commit to something.
  • Example: Getting a small commitment from a potential customer before asking for a larger one.
  • Example: Asking someone to sign a petition before asking for a donation.
  • Consistency can lead to long-term behavior change.
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Liking/Rapport

  • People are more likely to be persuaded by those they like or perceive as friends.
  • Complimenting someone can increase their liking of you.
  • Useful in sales and customer service to build relationships.
  • Example: Using the ACA framework (acknowledge, compliment, ask) in conversations.
  • Example: Using humor or other shared interests to build rapport with potential customers.
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Authority

  • People are more likely to be persuaded by those they perceive as authorities or experts.
  • Useful in business to establish credibility and trust.
  • Example: Displaying diplomas, credentials, and awards to show expertise.
  • Example: Using third-party accreditation to establish authority.
  • Authority can lead to increased trust and willingness to follow advice or recommendations.
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Scarcity/Urgency

  • People value things that are scarce or have a sense of urgency.
  • Useful in sales and marketing to create a sense of demand and exclusivity.
  • Example: Using limited-time offers or one-time-only deals to create urgency.
  • Example: Using language that emphasizes the potential loss of not taking action.
  • Scarcity and urgency can lead to increased sales and customer engagement.

Watch the video on YouTube:
HOW TO GET WHAT YOU WANT (6 Proven Methods) - YouTube

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