Alex Hormozi: “I'm Broke, What Should I Sell?”

Last updated: Jun 18, 2023

The video is about the different things that can be sold, including physical and digital products, services, access, attention, risk, money, and endorsements/brands, and how to choose what to sell based on resources and skills, as well as how to increase the scale of delivery using the "delivery Cube."

This video by Alex Hormozi was published on Apr 26, 2023.
Video length: 08:04.

 

In this video, Alex Hormozi discusses the different things that can be sold, including physical and digital products, services, access, attention, risk, money, and endorsements/brands.

He also introduces the concept of the "delivery Cube," which has six pieces to it and can help increase the scale of the deliverable.

Hormozi advises aspiring entrepreneurs to consider their resources and skills when deciding what to sell, and to focus on delivering value to their customers.

 

  • There are 14 different things that can be sold, including physical and digital products, services, access, attention, risk, money, and endorsements/brands.
  • Choosing what to sell depends on the resources and skills available.
  • The Delivery Cube is a tool for increasing the scale of delivery.
  • Each piece of the Delivery Cube has a different value proposition and level of scale.
  • Choosing the right piece of the Delivery Cube can help increase the scale of delivery and make the product more valuable or profitable.

"I'm Broke, What Should I Sell?" - YouTube

Alex Hormozi: "I

Things that can be sold

  • There are 14 different things that can be sold, including physical and digital products, services, access, attention, risk, money, and endorsements/brands.
  • Physical products are tangible items, while digital products are intangible items like PDFs.
  • Services are things done for other people, like massages or ad agencies.
  • Access can be physical, like leasing a building, or digital, like accessing a library of digital content.
  • Attention can be physical, like billboards, or digital, like Facebook and Google selling the attention of their audience.
  • Risk can be sold, like insurance for physical products or cyber threats.
  • Money itself can be bought and sold, both physically and digitally.
  • Endorsements and brands can be sold, both physically and digitally.
Alex Hormozi: "I

Choosing what to sell

  • Choosing what to sell depends on the resources and skills available.
  • Consider what experience and knowledge you have, even if it's just from being around others who have experience.
  • Consider which problem you can solve given the resources available.
  • If starting with limited resources, selling services that provide the most value for the least amount of money may be the best option.
  • Consider how to enhance or make the product more valuable or profitable for the business owner.
Alex Hormozi: "I

The Delivery Cube

  • The Delivery Cube is a tool for increasing the scale of delivery.
  • It has six pieces: one-to-one delivery, small group delivery, one-to-many delivery, DIY (done with you), DWI (done with you), and done for you.
  • Each piece has a different value proposition and level of scale.
  • For example, selling semi-private group stuff is different than doing a webinar to a thousand people at once.
  • Choosing the right piece of the Delivery Cube can help increase the scale of delivery and make the product more valuable or profitable.
Alex Hormozi: "I

"I'm Broke, What Should I Sell?" - YouTube

Types of Products and Services to Sell

  • There are different types of products and services to sell, including physical and digital products, services, access, attention, risk, money, and endorsements/brands.
  • Choosing what to sell depends on resources and skills.
  • There are three frames to consider when choosing what to sell: do-it-yourself, done-for-you, and in-between.
  • Another frame to consider is the level of support offered, such as via chat, email, phone call, or Zoom call.
  • How the product or service is consumed is also important, such as visually, audio-wise, live, recorded, or visually via text.
Alex Hormozi: "I

Increasing Scale of Delivery

  • Speed and convenience of delivery are important factors to consider, such as whether it is available 24/7, how many days a week it is available, and how fast the response time is.
  • There are different strategies for staffing, such as being overstaffed for convenience or being fully utilized for efficiency.
  • The 10x to 1/10th test is a useful tool for thinking about how much value needs to be provided to justify a higher price tag or how to maintain value at a lower price point.
  • Thinking through the ratio of how many people are needed internally to facilitate delivery is important for scaling and profitability.
  • There is a full lecture and Q&A available on this topic from the University of Texas, which can be accessed through a link provided in the video.

Watch the video on YouTube:
"I'm Broke, What Should I Sell?" - YouTube

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