Alex Hormozi: Day In The Life of Alex Hormozi

The video is about a day in the life of Alex Hormozi, including a story about how he and his wife had to charter a plane during Hurricane Maria in Puerto Rico.

This video by Alex Hormozi was published on Jun 7, 2023.
Video length: 19:11.

The video is a day in the life of Alex Hormozi, where he talks about his experiences, including taking a private jet out of Puerto Rico during Hurricane Maria, his approach to packaging and branding, and his journey from producing gym-specific content to more general business content.

• Alex and his wife chartered a plane to leave Puerto Rico during Hurricane Maria.
• Alex emphasizes the importance of packaging everything and niching down.
• Alex talks about announcing his presence and scaring his wife.
• Alex plans his presentations by writing down topics and envisions a big convention.
• A brand is about cultivating deliberate associations with your company.
• Alex choreographs his presentations and believes in training and buying talent.
• Alex shares personal stories about becoming independent and valuing your own opinion.
• Alex's upcoming book covers lead magnets, referrals, advertising, and steroids.
• Principles for building businesses and the importance of patience and learning are discussed.

Day In The Life of Alex Hormozi - YouTube

Private Jet During Hurricane Maria

• Alex and his wife were in Puerto Rico during Hurricane Maria.
• They checked flights and found that all flights had multiple connections.
• They went to the grocery store and saw people fighting over water.
• They decided to charter a plane to leave the island.
• They found a charter for $70,000, but negotiated with other charters and found one for $28,000.
• They left the island on the last day before the airport closed.

Package Everything

• Alex talks about the importance of packaging everything.
• He learned to niche down early in his career.
• He rebranded his podcast as The Game.
• He wanted to make sure he was legit before making content about running a gym.
• He took a break from making gym content and focused on other things.
• He eventually started making content publicly again.

Announcing Presence and Scary Pranks

• Alex talks about announcing his presence when he walks into a room.
• He shares a story about scaring his wife and making her cry.
• He talks about over-credentializing himself before making content.
• He compares his approach to Matthew McConaughey's career.
• He took a break from making gym content and focused on other things.
• He eventually started making content publicly again.

Day In The Life of Alex Hormozi - YouTube

Conclusion

• Alex shares a day in his life where he flew to Orlando to give two keynotes.
• He talks about the importance of branding and packaging everything.
• He shares a story about chartering a plane during Hurricane Maria in Puerto Rico.
• He talks about scaring his wife and over-credentializing himself before making content.

Planning the Presentation

• Alex plans his presentations by writing down all the topics he wants to cover and hitting them in whatever order feels good.
• He envisions a day where all the companies in his portfolio come together for a big convention.
• The theme of the presentation is on strategy, which means getting the most bang for your buck.
• Alex briefly touches on the importance of building a personal brand and how it can lead to more money.
• He believes in drawing the presentation live instead of using slides to make it more engaging.

Brand and Reputation

• A brand is not actually a thing, but an association we make between things we know and things people don't know.
• Think of a brand as a bouquet of flowers, where each flower represents an individual intangible idea that you want to associate with your company.
• Creating a brand is about deliberately cultivating the associations you want to make with your company.
• One bad association can massively shift the perception of your brand.
• Alex's brand is associated with things like providing value, being patient, and doing the boring work.

Presenting and Training

• Alex choreographs his presentations like a symphony of feelings, visuals, and charts.
• He believes in the Death by PowerPoint approach of one idea, one image per slide.
• Meet and greets with his audience are one of his favorite ways to interact and hear about real problems.
• When it comes to hiring talent, Alex believes in both training and buying talent, depending on the situation.
• Writing ads on job sites and hiring within your client base are both effective ways to find talent.

Personal Experience

• Alex shares a personal story about how he and his wife had to charter a plane during Hurricane Maria in Puerto Rico.
• He talks about how he wasn't happy with his consulting job with the government, but it gave him the courage to disappoint his dad and pursue his own path.
• He emphasizes the importance of being true to yourself and not just doing what others expect of you.

Alex's Thoughts on Becoming Independent

• Valuing your own opinion of yourself more than your father, cousin, or others is a part of becoming a man.
• Elevating your own opinion of yourself above others is how you become independent.
• It's difficult to become independent because it requires valuing your own opinion of yourself more than others.
• It's a journey for a lot of guys to become independent.
• Alex struggled with becoming independent.

Alex's Book and Audience

• Alex is excited about his upcoming book.
• 76% of his audience wants to start a business.
• The book covers lead magnets, referrals, advertising, and steroids.
• Reading the book from beginning to end is recommended for those who want to get the most out of it.
• Alex's wife is involved in the range and operation of the book.

Principles for Building Businesses

• The principles used to build gym launch, Prestige labs, and acquisition.com are discussed.
• Alex receives positive feedback from someone who made $300,000 using his book.
• He discusses how to get other people to do things and make money.
• Offloading services and making trades with time to get money back are discussed.
• The order in which you trade or replace time is important.

The Importance of Patience and Learning

• Alex talks about how he was incredibly impatient when he was 19.
• Good things take time to build, and most people can't do it.
• Recognizing that you're in a season of learning, not earning, is important.
• Being willing to work for far below what you believe you're worth in order to learn is important.
• Being willing to do anything to learn new skills is important.

Alex Hormozi's Purpose of Life

• Alex's purpose of life is to learn and become the person he wants to be.
• He defines learning as same condition new behavior.
• He believes that all stimuli between birth and death exist to shape him into the person he wants to become.
• Learning is a continuous process that will continue throughout his life.
• He wants to behave in a way that he ideally wants to do at the end of his life.

A Day in the Life of Alex Hormozi

• Alex attends a Millionaire Store for Excellence event.
• He talks about the meaning of life and his purpose.
• He attends a class in music where they heavily researched one song.
• He wears sandals that are adaptable to different environments.
• Alex gives a presentation on closing the difference between help and manipulation.
• He believes that there are different types of people who buy in different styles.

Watch the video on YouTube:
Day In The Life of Alex Hormozi - YouTube