Alex Hormozi: 1.2M Followers in 6 Months… My Content Marketing Strategy REVEALED

The video discusses Alex Hormozi's five phases of content marketing and how to focus on lead nurture rather than lead generation through organic content.

This video by Alex Hormozi was published on Aug 2, 2022.
Video length: 11:27.

In this video, Alex Hormozi discusses his shift in perspective on content marketing and outlines the five phases of building a content marketing machine.

He emphasizes the importance of consistency and maximizing the volume of content across all platforms. Hormozi also explains that the objective of organic content is lead nurture, not lead generation, and suggests creating a master excel sheet of the best content for sales and marketing purposes.

He concludes by stating that the ultimate goal of content marketing is to acquire new customers.

• Alex Hormozi discusses his shift in content marketing and its role within a business.
• He outlines the five phases in building a content marketing machine and how to focus on one of two primary objectives with content marketing.
• The objective of Phase One and Two is to have lead nurture, while the objective of Phase Three, Four, and Five is to generate new customers from content.
• Organic content helps to acquire customers by giving them a litmus test that you are a legitimate business.
• If you have other ways of getting customers, such as manual outbound affiliates or paid ads, you do not want to take your eye off the ball on that.
• Think of the content you're making as a low-risk way of testing hooks and headlines to get people to buy from you.
• Expect content marketing to take a long time to generate leads.

1.2M Followers in 6 Months… My Content Marketing Strategy REVEALED - YouTube

Introduction

• Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
• He discusses his shift in content marketing and its role within a business.
• He outlines the five phases in building a content marketing machine and how to focus on one of two primary objectives with content marketing.

The Five Phases of Content Marketing

• Phase One: Make something and post it.
• Phase Two: Post something consistently and create a cadence or calendar around when you post.
• Phase Three: Post reliably on all platforms.
• Phase Four: Maximize how much every platform can take and crank the volume on all of them at the same time.
• Phase Five: Capture and create content across all channels.

The Objectives of Content Marketing

• The objective of Phase One and Two is to have lead nurture.
• The objective of Phase Three, Four, and Five is to generate new customers from content.
• The purpose of organic content is lead nurture, not lead generation.
• Organic content helps to acquire customers by giving them a litmus test that you are a legitimate business.
• Organic content also gives sales teams content that they can proactively feed to prospects and gives marketing teams an idea of what to lead with on paid ads.

1.2M Followers in 6 Months… My Content Marketing Strategy REVEALED - YouTube

The Role of Organic Marketing in a Business

• If you have other ways of getting customers, such as manual outbound affiliates or paid ads, you do not want to take your eye off the ball on that.
• The purpose of organic content is to have lead nurture, not lead generation.
• Organic content helps to acquire customers by giving them a litmus test that you are a legitimate business.
• Organic content also gives sales teams content that they can proactively feed to prospects and gives marketing teams an idea of what to lead with on paid ads.
• Build a master excel sheet of your best content of all time to give sales teams content to proactively feed to prospects and to give marketing teams an idea of what to lead with on paid ads.

Phase One and Two: Testing Hooks and Headlines

• Think of the content you're making as a low-risk way of testing hooks and headlines to get people to buy from you.
• Weave successful hooks and headlines into every one of your cold emails and split test them to see which works best.
• If you're in Phase One or Two, you don't need to do anything else.

Phase Three: Learning Platform Packaging

• Post once a week or on some cadence on all platforms to learn what packaging looks like on each of them.
• Platforms are all a little bit different, so the same content needs to be packaged differently for each one.
• Maximizing content across all platforms takes time, probably around six months.

Phase Four: Maximizing Platforms

• Max out all platforms to get the most out of them.
• This takes time and money, but it's worth it in the long run.
• Expect content marketing to take a long time to generate leads.

Phase Five: Actively Creating

• Create good enough content that the platforms serve it to new audiences.
• Have call-to-actions to convert followers into customers.
• Provide value to your audience without overselling.
• Patience is key, and it's one of the ultimate advantages.
• Expect content marketing to take a long time to generate leads.

Five Phases of Content Marketing

• Focus on lead nurture rather than lead generation through organic content.
• Answer the questions of why someone should listen to you and why it's worth their time.
• Make tangible content that will improve the viewer's life.
• Compete with people in your niche, not with the big names in the industry.
• Start with posting valuable content to establish legitimacy, then invest in content marketing for lead generation.
• Invest in vendors and eventually bring employees in-house to scale up the volume of content.

Watch the video on YouTube:
1.2M Followers in 6 Months… My Content Marketing Strategy REVEALED - YouTube