Alex Hormozi: How I Hacked My Brain to Feel Gratitude All the Time

Last updated: Jun 18, 2023

The video is about how Alex Hormozi hacked his brain to feel gratitude all the time by imagining himself as an 85-year-old looking back on his life.

This video by Alex Hormozi was published on Aug 6, 2022.
Video length: 06:02.

In this video, Alex Hormozi shares a perspective change that has helped him feel gratitude all the time.

He calls it the "grandfather frame" and it involves imagining oneself as an 85-year-old looking back on their life and experiencing it again. This perspective shift has helped him feel gratitude for past circumstances and present experiences, and has decreased his anxiety and stress over outcomes.

He also believes it helps from a business perspective by thinking about decisions within the larger context of one's life.

  • Alex Hormozi struggled to feel grateful despite having many things to be grateful for.
  • He uses the 'grandfather frame' to imagine himself as an 85-year-old looking back on his life.
  • He applies this frame to business and sees decisions within the larger context of his life.
  • The grandfather frame decreases anxiety and stress and helps from a business wisdom perspective.
  • Alex hopes that the grandfather frame will help others feel gratitude as well.

How I Hacked My Brain to Feel Gratitude All the Time - YouTube

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Introduction

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • He struggled to feel grateful for most of his life despite having many things to be grateful for.
  • He tried different practices like journals and daily meditations, but they never really stuck.
  • He shares one of the most powerful perspective changes he has ever experienced in this video.
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The Grandfather Frame

  • Alex imagines himself as an 85-year-old looking back on his life.
  • He tries to see his life from his 85-year-old self's perspective.
  • He calls this the frame of the grandfather or the grandfather frame.
  • He feels nostalgia for past circumstances and sees big picture things that he is grateful for.
  • He wakes up thinking about how nice it is to not have joint pain and arthritis.
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Applying the Frame to Business

  • Alex applies the grandfather frame to business as well.
  • He sees the CEOs and people who work within his holding company as people he gets to do things with.
  • He thinks about decisions within the larger context of his life.
  • He doesn't make short-term decisions for short-term dollars.
  • He thinks about the really stressful things he has had happen in his past and feels nostalgia for them.
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How I Hacked My Brain to Feel Gratitude All the Time - YouTube

Decreasing Anxiety and Stress

  • The grandfather frame decreases the amount of anxiety and stress Alex has over outcomes.
  • He thinks that it helps from a business wisdom perspective.
  • He doesn't feel stressed about the things he has to do because he gets to do them.
  • He characterizes seasons of his life as being angry as a teenager and young adult, aware of the deficit between where he was and what he considered to be happiness, and then switching to the [ __ ] happiness mantra.
  • He hopes that the grandfather frame will help others feel gratitude as well.
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Alex Hormozi's Hack to Feel Gratitude All the Time

  • Stopped trying to optimize for happiness and just stopped thinking about it altogether.
  • Moved closer to something he considers joy, which can be felt independent of circumstance.
  • Grandparents and older people he aspires to be have an internal joy and gratitude for being able to live one last time.
  • Tomorrow is not guaranteed, as seen with the sudden death of a successful friend.
  • Grateful for the audience's attention and appreciates them.

Watch the video on YouTube:
How I Hacked My Brain to Feel Gratitude All the Time - YouTube

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