Former Navy SEAL Reveals How to Become A Badass Leader | Rich Diviney on Impact Theory

Last updated: Jun 1, 2023

The video is about former Navy SEAL Rich Diviney discussing his book "The Attributes: 25 Hidden Drivers of Optimal Performance" and how wanting to be a badass leader is a natural human desire.

The video features an interview with Rich Diviney, a former Navy SEAL commander and author of the book "The Attributes: 25 Hidden Drivers of Optimal Performance." Diviney discusses his personal journey to becoming a Navy SEAL and how the desire to be a "badass" and stand out is a natural human trait. He also talks about the importance of embracing negative attributes, such as narcissism, and using them to drive success. The interview delves into the mindset and attributes necessary for effective leadership and optimal performance.

  • Former Navy SEAL Rich Diviney discusses his book "The Attributes: 25 Hidden Drivers of Optimal Performance".
  • The desire to be a badass leader is a natural human desire.
  • Developing self-awareness is essential for achieving optimal performance.
  • Leadership is a critical component of optimal performance.
  • Everyone has their own version of badassery.
  • Seal training weeds out people who lack certain attributes.
  • Practicing courage, adaptability, perseverance, and resilience can help develop grit.
  • Resilience is the ability to grow from challenging experiences.
  • Asking questions is a powerful tool for personal growth.
  • Leadership is about creating a culture of trust, accountability, growth, and learning.

Former Navy SEAL Reveals How to Become A Badass Leader | Rich Diviney on Impact Theory - YouTube

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Introduction

  • The video features former Navy SEAL Rich Diviney discussing his book "The Attributes: 25 Hidden Drivers of Optimal Performance".
  • Diviney talks about how wanting to be a badass leader is a natural human desire.
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What It Means to Want to Be a Badass

  • Diviney reflects on his own reasons for becoming a Navy SEAL and how it was largely driven by a desire to be part of an elite group and to take on a challenge that few people attempt.
  • He discusses how the desire to be noticed and recognized is a natural human feeling that starts in infancy and continues into adulthood.
  • Diviney acknowledges that wanting to be a badass can have negative connotations, but he believes it is a powerful motivator for achieving optimal performance.
  • He notes that becoming a Navy SEAL requires an incredible amount of physical and mental endurance, and that it takes a certain kind of person to be prepared to face danger and kill if necessary.
  • Diviney believes that the desire to be a badass is something that is common to all human beings, regardless of gender or cultural background.
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The Importance of Self-Awareness

  • Diviney emphasizes the importance of self-reflection and self-awareness in achieving optimal performance.
  • He believes that understanding one's own motivations and drivers is essential for developing the attributes that lead to success.
  • Diviney discusses how the attributes he identifies in his book are not innate qualities, but rather learned behaviors that can be developed through deliberate practice and training.
  • He notes that the attributes are not mutually exclusive and that individuals can possess multiple attributes to varying degrees.
  • Diviney believes that developing the attributes requires a willingness to embrace discomfort and to push oneself beyond one's perceived limits.
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Former Navy SEAL Reveals How to Become A Badass Leader | Rich Diviney on Impact Theory - YouTube

The Role of Leadership in Optimal Performance

  • Diviney discusses how leadership is a critical component of optimal performance, and how leaders must possess the attributes he identifies in his book in order to be effective.
  • He notes that leadership is not just about giving orders, but about creating an environment in which individuals can thrive and achieve their full potential.
  • Diviney believes that leaders must be willing to take risks and to make difficult decisions, and that they must be able to inspire and motivate others to do the same.
  • He emphasizes the importance of humility and vulnerability in leadership, and how leaders must be willing to admit their mistakes and learn from them.
  • Diviney believes that leadership is a skill that can be developed through deliberate practice and training, and that anyone can become a great leader if they are willing to put in the work.
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Desire for Badassery

  • Everyone has their own version of badassery.
  • Former Navy SEAL Rich Diviney pursued spec ops as his version of badassery.
  • Learning to toughen up was a big part of Diviney's journey to becoming an entrepreneur.
  • Diviney believes that toughening up can unlock things that one never could have imagined.
  • Diviney's meaning and purpose in life is to help others unlock doors in their own lives.
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Challenges and Attributes

  • Seal training is an extreme version of challenge that weeds out people who lack certain attributes.
  • Joseph Campbell's book "The Power of Myth" talks about the lack of coming-of-age rituals in modern society.
  • Diviney worries that not putting people through challenges that make them dig deep and become aware of latent attributes can be detrimental.
  • Diviney has broken grit down into four attributes: courage, perseverance, adaptability, and resilience.
  • Practicing each attribute separately can help with grit.
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Subjectivity of Challenge

  • Diviney believes that it ultimately comes down to the subjectivity of challenge and how one is challenging oneself.
  • Diviney thinks that allowing kids to find their own challenges is important.
  • Diviney's book breaks grit down into four attributes to help people understand that they can practice each one separately.
  • Most people are not low on all four attributes, and may only need to work on one or two.
  • Human beings are gritty and are often thrown into unexpected challenges.
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Practice and Development

  • Diviney suggests practicing courage, adaptability, perseverance, and resilience to develop grit.
  • Diviney believes that everyone can practice and develop these attributes.
  • Diviney believes that the past year has given everyone the opportunity to practice these attributes.
  • Diviney suggests coming at the development of grit from the perspective of practicing these four attributes.
  • Diviney believes that practicing these attributes can help people unlock doors in their own lives.
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Resilience and Grit

  • Seal training is incredibly tough, with an 85-90% attrition rate.
  • None of the candidates volunteered to be in 2020, unlike in Seal training.
  • Honoring our antagonists is a form of grit.
  • Resilience is the ability to grow from challenging experiences.
  • Resilience is an example of anti-fragility.
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Optimal Performance

  • Performance is not always at peak levels.
  • Optimal performance is doing the best you can in the moment.
  • Optimal performance can be taking step by step.
  • Recovery is a huge part of the process of optimal performance.
  • Reflection is necessary to learn from the experience.
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Asking Questions

  • Our brains are wired to ask questions unconsciously.
  • Consciously asking questions can help us learn and grow.
  • Asking questions can help us come up with answers.
  • Asking questions can help us double our income in the next six months.
  • Asking questions is a powerful tool for personal growth.
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Leadership

  • Leadership is about creating an environment where people can thrive.
  • Leadership is about creating a culture of trust.
  • Leadership is about creating a culture of accountability.
  • Leadership is about creating a culture of growth.
  • Leadership is about creating a culture of learning.
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Asking the Right Questions

  • Asking yourself the right questions is important to develop an empowering mindset.
  • Asking disempowering questions leads to disempowering answers.
  • Reverse the process by changing the questions into something empowering.
  • Lodge empowering questions into your forebrain to come up with empowering answers.
  • Create an empowering mindset by doing this repeatedly.
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Skills vs Attributes

  • Skills are things that can be trained, while attributes are innate or born.
  • Molding attributes is possible by shaping your frame of reference.
  • Attributes are things that you have, but the difference is how much of each attribute you have.
  • Attributes are contextual, and the list of attributes required for a team depends on the team's nature.
  • Step one is to figure out the attributes needed for the team, and step two is to identify the gaps and develop them.
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Developing Attributes

  • Developing attributes takes work and has to be self-directed.
  • It requires deliberate exposure, reframing, and effort.
  • Exposure and reframing are the processes that can't be taught.
  • Deliberately expose yourself to things that make you afraid to develop courage.
  • Reframe the fear to accept it better and move into it repeatedly.
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Training Program for Developing Attributes

  • Rich Diviney has developed a program to help companies and teams figure out their attributes.
  • Step one is to figure out the attributes needed for the team, and step two is to identify the gaps and develop them.
  • Hiring specifically for those attributes is a great thing to do.
  • Developing attributes requires deliberate exposure, reframing, and effort.
  • Training and developing an attribute can't be done the same way as a skill.
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