LEARN the STRATEGIES I Used to Build a BILLION DOLLAR COMPANY

Last updated: Jun 2, 2023

The video is about the strategies used by the speaker to build a billion-dollar company and how to make decisions to scale a business.

The video is about the strategies used by the speaker to build a billion-dollar company. He emphasizes the importance of decision-making strategies and gaining mastery in a particular skill to find passion. He advises people to focus on today and take care of it, rather than worrying about the future. He also encourages people to explore different interests and engage with them fully to discover their passion. The speaker believes that mistakes are the most information-rich data stream and that people should not be afraid to switch things up if something is not working out.

  • A four-week intensive workshop is available to help business owners scale their companies.
  • Decision-making strategies used to take Quest to a billion-dollar exit are taught in the workshop.
  • Chasing fulfillment can lead to building a massive company.
  • Passion comes from gaining a skill that has utility and emotional impact.
  • Make a decision, even if it's terrible.
  • Patience means macro patience and micro speed.
  • Early adoption and authenticity were important before they became buzzwords.
  • Being a good person is the most powerful marketing vehicle.
  • Impact Theory is about impacting culture through storytelling.

LEARN the STRATEGIES I Used to Build a BILLION DOLLAR COMPANY - YouTube

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Introduction and Workshop

  • The speaker has created a four-week intensive workshop to help business owners scale their companies.
  • The workshop provides decision-making strategies that the speaker used to take Quest to a billion-dollar exit.
  • The same strategies have helped the speaker's current company grow by 400% in the last two years.
  • Business owners can apply for the workshop at decision.impacttheory.com.
  • The speaker emphasizes the importance of decision-making in scaling a business.
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Making Decisions and Chasing Fulfillment

  • Mistakes are the most information-rich data stream.
  • Chasing fulfillment can lead to building a massive company.
  • People judge you by your results, not your intentions.
  • Take care of today, and 10 years from now will take care of itself.
  • Disney created the most magical place on earth, and the speaker wants to create the most empowering place on earth.
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Discovering Passion and Gaining Mastery

  • Go play and discover to find what sparks your interest.
  • Don't expect a spark of passion; it comes from the process of gaining mastery.
  • Passion comes from gaining a skill that has utility and emotional impact.
  • To get a passion, you have to fight through boredom and fatigue.
  • People are afraid of missing out, but the only thing they have is today.
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LEARN the STRATEGIES I Used to Build a BILLION DOLLAR COMPANY - YouTube

Taking Action and Switching It Up

  • Make a decision, even if it's terrible.
  • Close 999 doors and walk through one.
  • Don't be afraid to switch things up if they suck.
  • There's no way to know the alternative, so take action and see what happens.
  • Find what you love doing right now and get great at it.
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Decision Making

  • Entrepreneurs need to think of themselves as standing in a room with a thousand doors and their job is to close 999 of them and walk through one.
  • People are often paralyzed by the opportunity cost of shutting a door and never make a decision.
  • Mistakes are the most information-rich data stream there is.
  • Make a decision even if it's terrible.
  • Obsessively think about how to accelerate and make a quantum leap forward.
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Patience vs Momentum

  • Patience is not passive.
  • People often get into a passive situation when they hear the word patience.
  • Patience means macro patience and micro speed.
  • Momentum is the thing that matters.
  • Ask who's living my idealized life whenever you're doing something.
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Empowering Ethos

  • Disney created the most magical place on earth, and the goal is to create the most empowering place on earth.
  • Having an ethos that people can believe in and a face to the company is important.
  • People gravitate towards companies with a person to believe in and get value from.
  • Vision is hitting a target that other people don't even know exists.
  • Think at an absurdly grand level and have fun with it.
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Early Adoption and Authenticity

  • Early adoption and authenticity were important before they became buzzwords.
  • Community was important before anyone was talking about it.
  • Creating all of your own content is important.
  • Do something you care about and that is real to you.
  • Money should not be the main motivator.
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Building a Good Company

  • The most powerful marketing vehicle is being a good person.
  • Being proactive in building relationships is important.
  • Personal branding is important for growth.
  • It's important to take advice from people who are real.
  • Being a good person can help touch people's lives.
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Scaling a Business

  • Scaling a manufacturing business is different from scaling a digital product.
  • Buying equipment with long lead times can be terrifying from a capital perspective.
  • Staffing up can be difficult and requires creativity.
  • Believing in people who have felony convictions can lead to beautiful periods of life.
  • Failure is okay if you're trying to accomplish something important.
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Personal Struggles

  • Having a negative voice is common and can be aggressive.
  • Anxiety can be a struggle for entrepreneurs.
  • Good business instincts can be trained over time.
  • Personal contributions may be limited in the beginning of a business career.
  • Learning to become an entrepreneur may require overcoming personal obstacles.
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Impact Theory

  • Impact Theory is about impacting culture through storytelling.
  • The goal is to create a library of amazing intellectual property.
  • The next Einstein or Elon Musk could be in the inner cities.
  • Statistically, there are extraordinary people waiting to be reached.
  • Personal beliefs can shape a person's philosophy.
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Learning to be an Entrepreneur

  • Entrepreneurs are like athletes without physical limits.
  • Entrepreneurship is a learning process.
  • Listening and learning from others is important.
  • Being in a startup allowed the speaker to be in rooms he wouldn't have been allowed in a traditional company.
  • Learning from mistakes is a data point to build on.
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Impact Theory University's Business Decision Making Workshop

  • The workshop is a hands-on approach to scaling a business.
  • It includes nine full-length classes and weekly live case studies with the speaker.
  • The workshop helps to hone abilities to overcome any impediment.
  • It teaches the most foundational way to think through novel problems.
  • Scaling a company is teachable and learnable.
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