How to STOP BEING REALISTIC and SHOOT FOR THE MOON | Jesse Itzler on Impact Theory

Last updated: Jun 1, 2023

The video is an interview with Jesse Itzler, a successful entrepreneur, discussing his unconventional approach to life and business, which involves taking risks and not being limited by traditional notions of experience and qualifications.

The video is an interview with Jesse Itzler, a successful entrepreneur with a net worth in the hundreds of millions of dollars. Itzler talks about his unconventional approach to life and business, which involves taking risks and pursuing new challenges without worrying about experience or qualifications. He shares stories about how he launched a private jet company with no previous experience in aviation, convinced a record label to listen to his demo by pretending to be a well-known black rapper, and hoarded muffins to make sales. Itzler believes that fearlessness and tenacity are more important than experience or family money, and encourages others to pursue their dreams with the same mindset.

  • Treat everyone properly and respectfully, as the people you meet in your twenties can rise up in their thirties and forties.
  • Impact Theory introduces people and ideas to help execute on dreams.
  • Jesse Itzler is a successful entrepreneur with no formal business training, who built a business empire in various industries.
  • Itzler is an adrenaline junkie who loves newness and challenges.
  • Itzler talked his way into getting the record company Delicious Vinyl to listen to his demo by pretending to be a well-known black rapper.
  • Itzler and his team realized they couldn't sell their concept through a PowerPoint, so they brought in a focus group to bring the meeting to life.
  • Itzler believes in having the end of the movie in his head and filling in the script, and taking action instead of just talking about ideas.
  • Getting your foot in the door and figuring it out later, hiring people who can help, and being open to the unknown are key to success.
  • Networking, treating everyone properly and respectfully, and moving quickly on serendipity are important for success.

How to STOP BEING REALISTIC and SHOOT FOR THE MOON | Jesse Itzler on Impact Theory - YouTube

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Introduction

  • The people you meet in your twenties can rise up in their thirties and forties, so treat everyone properly and respectfully.
  • Impact Theory's goal is to introduce people and ideas that will help you execute on your dreams.
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Jesse Itzler's Life Resume

  • Jesse Itzler is a successful entrepreneur with a net worth in the hundreds of millions of dollars.
  • He has no formal business training but has built a business empire in travel, food and beverage, music, and sports.
  • He co-founded and built the world's largest private jet card company, Marquis Jet, with no previous experience in aviation.
  • He rented an entire mountain, hired a Navy SEAL to toughen him up, and turned his failed career as a rapper into a successful company writing theme songs for sports franchises.
  • He helped launch the coconut water craze, sold his company to Coca-Cola, and is now a co-owner of an NBA franchise.
  • He has run 100 miles in a single day, climbed the vertical equivalent of Mount Everest over a weekend, and summited the most deadly mountain in the U.S., Mount Washington.
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Why Experience Takes Too Long

  • Jesse Itzler realized early on that he is an adrenaline junkie who loves newness and challenges.
  • He loved the thrill of trying to do what everyone said he couldn't do, like getting a record deal.
  • When people tell you that you can't do something, it fuels you more to want to go out and get it.
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How to STOP BEING REALISTIC and SHOOT FOR THE MOON | Jesse Itzler on Impact Theory - YouTube

The Marquis Jet Story and How Jesse Itzler Talked His Way into Getting the Record Company to Listen to His Demo

  • Jesse Itzler and his partner were guests on a private jet when they decided to start a private jet company, Marquis Jet.
  • They pitched the idea for a 25-hour prepaid jet card to NetJets, owned by Warren Buffett, with no airplanes of their own.
  • Jesse Itzler talked his way into getting the record company Delicious Vinyl to listen to his demo by pretending to be a well-known black rapper.
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Getting the Meeting with NetJets

  • Jesse Itzler put together experiences for wealthy people.
  • A friend asked him to help his daughter sing at a Christina Aguilera concert.
  • Itzler got the daughter on stage and she became the talk of the town.
  • The father turned out to be the president of NetJets.
  • Itzler pitched an idea to NetJets, but they threw him out of the meeting.
  • Itzler was relentless and brought in a focus group to bring the meeting to life.
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Building the Marquis Jet Business

  • Itzler and his team realized they couldn't sell their concept through a PowerPoint.
  • They brought in a focus group to bring the meeting to life.
  • The focus group included Carl Banks from the New York Giants, Run from Run DMC, and a powerful real estate mogul.
  • The focus group explained that they would never buy a fraction of what NetJets was selling, but they would buy a 25-hour card if it was offered.
  • This solidified the opportunity for Itzler and his team.
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Getting Leads for Marquis Jet

  • Itzler had no sophisticated way to get leads.
  • He went to events where rich people hung out.
  • He heard about a conference called TED and flew there to pitch his idea.
  • He couldn't get in, so he bought every muffin from a local coffee shop and gave them to attendees.
  • He met a guy who owned a company that sold to eBay, and he became Itzler's first sale.
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The Importance of Having the End of the Movie in Your Head

  • Itzler believes in having the end of the movie in his head and filling in the script.
  • He was willing to take risks when he was younger, but now with four children, the consequences matter more.
  • Itzler and the interviewer discuss the importance of not accepting no and creating opportunities.
  • Itzler believes that when you're young, the consequences don't matter as much, and you're just thinking about the end result.
  • Itzler and the interviewer discuss the importance of taking action and not just talking about ideas.
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Starting with the End Scene

  • Always start with the end scene in mind.
  • Even if the script changes, the end goal remains the same.
  • Getting over the fear of being embarrassed is liberating.
  • Allows you to take risks and go into lanes you wouldn't otherwise.
  • Everyone is wired differently, and it's hard to rewire someone to take risks.
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Getting Your Foot in the Door

  • It takes a long time to learn, but the world is fast-paced.
  • Get your foot in the door and figure it out later.
  • Hire people who can help you figure it out.
  • Be open to the unknown and learn from it.
  • Welcoming the unknown is key to success.
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The Importance of Networking

  • Networking has been a big part of Jesse's life forever.
  • Wrote 10 thank you notes a day to anyone who impacted him.
  • Has a hot 50 list of people he wants to stay in touch with.
  • Understands the importance of treating everyone properly and respectfully.
  • Relationships made in your 20s can rise up in their 30s and 40s.
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Moving Quickly on Serendipity

  • Capitalizing on serendipity is key to success.
  • Reached out to David Goggins after seeing him run a race.
  • Goggins had no one to run with and was his own team.
  • Drawn to Goggins because of his determination and perseverance.
  • Seeing something and moving on it is a key trait for success.
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Seeking Inspiration

  • Jesse Itzler met David Goggins during a 100-mile race.
  • He was inspired by Goggins' drive and determination.
  • He invited Goggins to come live with him to learn from him.
  • Itzler seeks out inspiring people and events to introduce to his life.
  • He is constantly searching for ways to challenge himself and learn through experience.
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Relationship with Time

  • Itzler is obsessed with his relationship with time.
  • He is aware of his own mortality and wants to make the most of his time.
  • He believes that understanding the relationship between time and money is crucial.
  • Itzler stopped writing the number of days he had left on his wrist because he is so aware of it.
  • He believes that doing hard things is important to building a life resume.
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Building a Life Resume

  • Itzler believes that building a life resume is just as important as building a work resume.
  • He thinks that doing hard things is a way to build a life resume.
  • Itzler believes that building a life resume is an indication of who you are and what you're becoming.
  • He thinks that building a life resume is a true look into your body of work.
  • Itzler is constantly seeking out new experiences to add to his life resume.
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Why Do Hard Things?

  • Itzler believes that easy is boring.
  • He thinks that doing hard things is thrilling.
  • Itzler believes that doing hard things is a way to build your life resume.
  • He thinks that doing hard things is a way to challenge yourself and learn through experience.
  • Itzler believes that doing hard things is a way to make the most of your time.
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