How to Become a High Performer | Brendon Burchard on Impact Theory

Last updated: Jun 1, 2023

The video is an interview with Brendon Burchard, a high performance coach, discussing his background and his approach to achieving success.

The video is an interview with Brendon Burchard, a high performance coach and author, on the show Impact Theory. Burchard discusses his background and how he became interested in understanding the building blocks of greatness. He also talks about his research on high performance and shares insights from his book, High Performance Habits. The interview is conducted by Tom Bilyeu, the host of Impact Theory, who praises Burchard's work and discusses the impact it has had on his own life.

  • Human potential is limitless, but potential alone is not enough.
  • The goal of the show is to introduce people and ideas that will help you execute on your dreams.
  • Brendon Burchard is a high performance coach and author.
  • He has interviewed, coached, or trained many successful people.
  • He has conducted the largest research project on high performance to date.
  • Brendon Burchard's approach is science and heart-based.
  • He helps people break through plateaus and redefine what they believe is possible.
  • The power plant metaphor is the most powerful metaphor in Brendon Burchard's life.
  • People generate the emotions and feelings they experience in life.
  • High performers generate the mental, emotional, and physical energy necessary to serve with excellence in a certain situation.
  • Necessity is important in making something a must and connecting it with our identity.

How to Become a High Performer | Brendon Burchard on Impact Theory - YouTube

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Introduction

  • Human potential is limitless, but potential alone is not enough.
  • The goal of the show is to introduce people and ideas that will help you execute on your dreams.
  • Brendon Burchard is a high performance coach and author.
  • He has interviewed, coached, or trained many successful people.
  • He has conducted the largest research project on high performance to date.
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Brendon Burchard's Background

  • Brendon Burchard is widely recognized as the world's leading high performance coach.
  • He was depressed and actively planning his suicide at 19.
  • A near-fatal car crash ended up saving his life.
  • He spent his 20s researching psychology and leadership.
  • His High Performance Institute was born from this research.
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Brendon Burchard's Approach to High Performance

  • Brendon Burchard's approach is science and heart-based.
  • He helps people break through plateaus and redefine what they believe is possible.
  • He has conducted the largest research project on high performance to date.
  • He has identified six high-performance habits that anyone can adopt.
  • His approach is based on understanding why some people live unfulfilled lives and others go on to be extraordinary.
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How to Become a High Performer | Brendon Burchard on Impact Theory - YouTube

Conclusion

  • Brendon Burchard is a high performance coach and author.
  • He has conducted the largest research project on high performance to date.
  • His approach is science and heart-based.
  • He has identified six high-performance habits that anyone can adopt.
  • His goal is to help people break through plateaus and redefine what they believe is possible.
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The Power Plant Metaphor

  • The power plant metaphor is the most powerful metaphor in Brendon Burchard's life.
  • A power plant doesn't have energy, it generates energy.
  • The power plant takes energy from one source, upgrades it, transforms it, stores it, and transmits it.
  • Brendon Burchard's job is to help people reach another level of energy.
  • Energy is the requirement to reach the next level.
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Generating Emotions and Feelings

  • People generate the emotions and feelings they experience in life.
  • People have to own the responsibility of generating their emotions and feelings.
  • People have to learn to bring joy and choose their emotions and feelings.
  • People have to determine the feeling they are after and live into that feeling.
  • People start getting real mastery in life when they can determine their feelings.
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The Mechanisms of High Performance

  • The book is called High Performing Habits.
  • The book covers the mechanisms, habits, and things people can do to orchestrate high performance into their lives.
  • In a moment of anxiety, Brendon Burchard closes his eyes and identifies the source of his emotion.
  • Comparisons cause cortisol or anxiety that shut people down and stop them from performing their best.
  • The fastest ways to get back to high performance are usually breath and movement.
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High Performance Academy

  • High Performance Academy is one of Brendon Burchard's programs.
  • High Performance Academy is a crowd favorite on day three.
  • On day three, about 40% of the audience is international and jetlagged.
  • One in the afternoon on day three, people start bonking.
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Breath Scaling and Chi Gong

  • Brendon Burchard teaches breath scaling to his clients.
  • Breath scaling involves breathing in through the nose and breathing out like in the ocean.
  • The intensity of breath scaling increases gradually until the body is fully oxygenated.
  • Breath scaling provides an incredible amount of energy to the body and sharpens the mind.
  • Full body chi gong is another practice that Brendon Burchard does.
  • Chi gong involves padding up one inch at a time in different parts of the body to open the meridians.
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Generating Energy

  • High performers generate the mental, emotional, and physical energy necessary to serve with excellence in a certain situation.
  • They are conscious of their energy levels and set intentions for what they want to do in a situation.
  • Releasing tension is important to generate energy.
  • Walking in as your highest self is something you will never regret.
  • Great athletes, performers, and executives generate energy to perform well in different situations.
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Necessity and Obsession

  • Necessity is short for performance necessity or psychological necessity.
  • It becomes necessary to excel in a certain situation when it connects with our identity.
  • Passion and obsession are important in making something necessary.
  • High performers have a sense of necessity to deliver with excellence in a certain situation.
  • Necessity is not a preference but a must.
  • It is necessary to deliver with excellence because of a deadline or because someone needs you to do well.
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Conclusion

  • Brendon Burchard teaches breath scaling and chi gong to generate energy and sharpen the mind.
  • High performers generate the energy necessary to serve with excellence in a certain situation.
  • Necessity is important in making something a must and connecting it with our identity.
  • Passion and obsession are important in making something necessary.
  • Releasing tension and walking in as your highest self are important practices for generating energy.
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Passion vs Obsession

  • High performers have an obsession about the topic they are trying to learn, master, and grow into.
  • Obsession is real and uncomfortable because people don't want to exude that much passion.
  • Passion is good, but obsession is different.
  • When you're obsessed, people think you're nuts.
  • If no one thinks you're crazy, you're not yet operating to the outer limits of your potential.
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Why People Slip into Obsession over Trivial Things

  • People can slip into an obsession over Netflix or thread count because it gives them no feedback.
  • Trying to make an impact comes with a lot of disappointment, fear, and potential for rejection.
  • People don't get obsessed about making a difference because it can hurt.
  • There is a lot of disappointment and fear and potential for rejection.
  • People are so worried about rejection that they stop.
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Identity and Risk

  • High performers put themselves at risk by tying their obsession to their identity.
  • Psychologists tell us not to tie our efforts to our identity because of the risk of disappointment or rejection.
  • High performers flipped out on its face and get bothered if it fails.
  • They obsess about the details because they care if it turns out well.
  • High performers are attached to the process.
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Overcoming the Risk

  • High performers overcome the risk by acknowledging that failure is not a defining moment.
  • They understand that failure is a part of the process.
  • They don't let failure define them as a person.
  • They focus on the process and the details.
  • They understand that failure is an opportunity to learn and grow.
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The Importance of Identity

  • People who care about excellence obsess over the details.
  • Attaching identity to what you're doing can be risky because if the process or outcome goes bad, you feel bad about yourself as a human and stop your progress.
  • However, attaching identity to what you're doing can also be beneficial because it makes you more engaged and present in what you're doing.
  • People should own the identity of what they're doing, whether it's being a parent, CEO, or entrepreneur.
  • Being all-in for something takes a lot of guts, but it's necessary for achieving success.
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The Journey of Writing a Book

  • Brendon Burchard's book took about three years to write.
  • He collected research from millions of people in his ecosystem and was open to being surprised and changing his thinking.
  • He looked for disconfirming evidence and didn't want to be in a vacuum.
  • Obsession can be useful for achieving success at the highest level.
  • Mastery demands all of a person, and you have to be all-in.
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