How to Build Success from Nothing | Bedros Keuilian on Impact Theory

Last updated: Jun 1, 2023

The video is about Bedros Keuilian's journey from poverty and prejudice to becoming a successful entrepreneur and how he used his anger and rage to drive him towards success.

The video is an interview with Bedros Keuilian, a successful entrepreneur who came from a poor immigrant family. He talks about the importance of being hard on oneself and taking risks to achieve success. Keuilian shares his personal story of overcoming poverty, prejudice, and bullying to build a successful fitness franchise empire. He also discusses the role of embracing darkness and rage in driving him towards success. The interview explores how Keuilian channeled his anger and turned it into something useful, rather than letting it control him.

  • People should be hard on themselves and take risks.
  • Introduction to the video and its purpose.
  • Guest is Bedros Keuilian, an Ink 500 CEO twice over.
  • Keuilian's family came to the US with $200 after fleeing Soviet-controlled Armenia in 1980.
  • Keuilian's family faced excruciating poverty and had to trade comfort for freedom.
  • They moved 14 times in his first two years in the US.
  • Keuilian washed his hair with gasoline to kill lice and grew up heavyset because he couldn't afford quality food.
  • Keuilian got in shape, started personal training, and decided to help people for a living.
  • Bedros Keuilian's philanthropic efforts are centered around children.
  • Bedros Keuilian realized that most people who go to the gym never get results.
  • Bedros Keuilian grew up in poverty and prejudice.

How to Build Success from Nothing | Bedros Keuilian on Impact Theory - YouTube

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Section 1: Introduction

  • People should be hard on themselves and take risks.
  • Introduction to the video and its purpose.
  • Guest is Bedros Keuilian, an Ink 500 CEO twice over.
  • Keuilian's family came to the US with $200 after fleeing Soviet-controlled Armenia in 1980.
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Section 2: Keuilian's Journey

  • Keuilian's family faced excruciating poverty and had to trade comfort for freedom.
  • They moved 14 times in his first two years in the US.
  • Keuilian washed his hair with gasoline to kill lice and grew up heavyset because he couldn't afford quality food.
  • Prejudice and bullying were near daily occurrences that chipped away at him.
  • Keuilian initially sent down a bad path, but after getting jumped by more than a dozen gang members, he decided to turn his life around.
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Section 3: Keuilian's Success

  • Keuilian got in shape, started personal training, and decided to help people for a living.
  • One of his clients taught him the basics of sales, and he built a massive empire by delivering value and charging a fair price for it.
  • Keuilian is now the CEO of Fit Body Boot Camp, ranked number 350 on Entrepreneur magazine's list of the 500 fastest-growing franchises.
  • He earns hundreds of millions of dollars in revenue per year and is considered the fitness industry's most trusted advisor.
  • Keuilian hosts the biggest fitness business seminar in the world and has been featured in media outlets such as Ink magazine, The Huffington Post, and Dr. Oz.
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How to Build Success from Nothing | Bedros Keuilian on Impact Theory - YouTube

Section 4: Embracing the Darkness

  • Keuilian believes in embracing the darkness and rage to do something powerful and positive.
  • He brings controlled rage to his industry, which drives him to success.
  • Keuilian believes that both beauty and light, as well as darkness and rage, serve a purpose.
  • He channels his anger and rage towards his work, rather than destructive behavior like carjacking and home invasions.
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Using Rage for Good

  • Experienced karmic justice after attempting to carjack someone and getting beaten up by their gang in front of his girlfriend.
  • Realized he had to use his rage for good instead of bad.
  • Believed that using rage for bad resulted in bad things happening to him.
  • Started losing weight and working out in high school, which got him involved in fitness.
  • Used his anger and rage to fuel his drive towards success.
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Developing Mental Toughness

  • Believes that anger and darkness can be useful for developing mental toughness.
  • Encourages people to put themselves in positions where they deal with adversity and challenges.
  • Shares personal experience of being molested as a child and developing a superpower of disassociation.
  • Encourages people to take on challenges they've never done before to develop mental toughness.
  • Believes that mental and emotional toughness is necessary for success.
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Overcoming Obstacles

  • Shares personal experience of taking on challenges like climbing and fighting a professional MMA fighter.
  • Believes that overcoming obstacles gives a sense of being able to get over any obstacle.
  • Encourages people to build mental and emotional toughness to persevere through challenges.
  • Believes that mental and emotional toughness is necessary for building a successful business.
  • Uses personal experiences of overcoming obstacles to fuel his drive towards success.
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The Importance of Having a Why

  • Believes that having a strong reason why is necessary for success.
  • Shares personal experience of growing up in poverty and prejudice, which fueled his drive towards success.
  • Believes that having a strong reason why can help overcome adversity and challenges.
  • Uses his desire to serve others as his reason why.
  • Believes that having a strong reason why and using rage for good can be a powerful combination for success.
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Child-Centric Philanthropy

  • Bedros Keuilian's philanthropic efforts are centered around children.
  • He has adopted 57 kids through Compassion International.
  • He donates a quarter-million dollars or more to the Marine Corps Toys for Tots every year.
  • He has been supporting the Shriners Children's Hospital since 2009.
  • These efforts are driven by his desire to fix the little boy inside him.
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Creating a Fitness Model

  • Bedros Keuilian realized that most people who go to the gym never get results.
  • He wanted to create a model that was affordable and convenient for people.
  • He created a bootcamp model where it's one trainer and many clients.
  • He wanted to break all the myths about fitness, such as overnight weight loss.
  • He fell for these myths as a kid and wants to help others avoid them.
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Self-Development and Personal Development

  • Bedros Keuilian's mentor, Jim Franco, introduced him to self-development through Tom Hopkins cassette tapes.
  • He was brainwashed into personal development, marketing, sales, persuasion, influence, and giving.
  • He realized the value of giving and the more he gives, the more he gets back.
  • He learned the value of being a servant leader.
  • Jim Franco mentored him in between sets during personal training sessions.
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Overcoming Poverty and Prejudice

  • Bedros Keuilian grew up in poverty and prejudice.
  • He ate food found in dumpsters and had no nutrition background.
  • He realized he had bad genetics because he never took the time to eat right or work out as a kid.
  • He was tired of being poor and broke-minded and wanted to find a better way.
  • He was driven by his anger and rage to succeed.
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Jim Franco's Impact on Bedros Keuilian

  • Bedros knew he couldn't be a personal trainer in a big box gym for too long.
  • Jim Franco was put into Bedros' life to set him straight and call him a kid.
  • Jim Franco taught Bedros to live in abundance and understand that people just want a solution to a problem.
  • Bedros had to break old patterns of thinking, such as money being for white people and taking pride in being blue-collar.
  • Bedros realized he was no longer poor-minded and knew how to add value to society, solve problems, and exchange for money.
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Being Poor vs. Being Broke

  • When Bedros and his family came to America, they were poor and broke.
  • Being broke is being without money, while being poor is being of a scarcity-minded, poor-minded state of mind.
  • Bedros grew up thinking that money was for the rich and Americans who went to college.
  • Jim Franco taught Bedros that people just want a solution to a problem and don't care about the color of your skin or level of education.
  • Bedros had to break limiting belief systems, such as thinking that money was only for white people and taking pride in being blue-collar.
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Scarcity-Minded vs. Abundant-Minded

  • The scarcity-minded person is always thinking the sky is falling and has a Chicken Little mentality.
  • The abundant-minded person sees competition as an opportunity to out-service, out-work, and out-social media their competitors.
  • Bedros learned to control his own economy and not worry about who is in office.
  • Bedros realized he was built for winter and would find a way to succeed no matter what.
  • People should not take pride in being blue-collar and should instead use their brains to find solutions to problems that people will pay for.
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