Alex Hormozi: Why Coaches Get So Much Hate

Last updated: Jun 14, 2023

The video discusses why coaches get so much hate despite the fact that people who have mentors and coaches experience four times greater success than those who don't, and explores a psychological bias that causes people to perceive the impact of favors differently over time.

This video by Alex Hormozi was published on Nov 10, 2020.
Video length: 12:29.

In this video, Alex Hormozi discusses the importance of coaches and mentors in achieving success, citing a meta-analysis of over 40,000 research studies that found people who had coaches experienced four times greater success than those who did not.

Despite this, coaches often receive hate and criticism, which Hormozi attributes to a psychological bias where the perception of a favor declines over time.

He suggests that recognizing this bias can provide solace for coaches and mentors, and emphasizes the importance of coaching in various fields, including fitness and medicine.

  • Coaching leads to four times greater success and four times faster results.
  • Despite knowing the benefits of coaching, people still have a negative perception of coaches.
  • People tend to perceive the impact of favors differently over time, leading to a decline in perception of coaching.
  • Asking for a favor in return should be done immediately after doing a favor for someone.
  • Information is incredibly valuable but declines in perceived value very rapidly.
  • Recognizing and giving respect to those who helped is important.
  • Adopting a perspective of blaming negative mentors for insecurities and positive characteristics can help in giving respect to those who helped.

Why Coaches Get So Much Hate (ALEX HORMOZI) - YouTube

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Importance of Coaching

  • People who have mentors and coaches experience four times greater success than those who don't.
  • Over 40,000 research studies have shown the impact of coaching and mentorship on success.
  • Coaching leads to four times faster results.
  • Despite knowing the benefits of coaching, people still have a negative perception of coaches.
  • Professional athletes, Olympians, and major teams all have coaches.
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Why Coaches Get So Much Hate

  • Despite the benefits of coaching, people still have a negative perception of coaches.
  • Many people have a negative impression of their past coaches.
  • Coaches often receive hate from people they have helped in the past.
  • There is a psychological bias that causes people to perceive the impact of favors differently over time.
  • People tend to think highly of coaches immediately after receiving help, but their perception declines over time.
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The Psychological Bias of Favors

  • When doing a favor for someone, the perception of the favor and its importance correlates with time.
  • Immediately after receiving a favor, people think highly of the person who helped them.
  • Over time, the perception of the favor declines.
  • The person who did the favor tends to believe that the amount of effort and impact it had on the person's life goes up over time.
  • This is a scientifically proven psychological bias that exists in all humans.
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Why Coaches Get So Much Hate (ALEX HORMOZI) - YouTube

Takeaways

  • Recognize the psychological bias of favors and how it affects people's perception of coaching.
  • Understand that people's perception of coaching may decline over time.
  • Don't take negative feedback personally and recognize that it may be a result of the psychological bias of favors.
  • Continue to provide value and help people despite the negative perception of coaching.
  • Coaching is still important and leads to greater success.
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The Importance of Asking for a Favor Immediately

  • Coaching or mentorship involves doing favors for others.
  • Asking for a favor in return should be done immediately after doing a favor for someone.
  • People perceive the impact of favors differently over time.
  • Consistently doing favors over time builds goodwill.
  • Goodwill is like a telephone wire with poles representing the favors done.
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The Decline in Perceived Value of Information

  • Information is incredibly valuable but declines in perceived value very rapidly.
  • Teaching people new things on a regular basis helps maintain the value of information.
  • Over time, some level of goodwill is built, but most people function on the "what have you done for me lately" mentality.
  • Getting a testimonial immediately after achieving a goal is more accurate than waiting months later.
  • Psychology of the coach and the student are affected by the decline in perceived value of information.
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Giving Respect to Those Who Helped

  • Recognizing the people who helped you out is important.
  • Age, experience, and scar tissue can help in giving massive amounts of respect to those who helped you out.
  • From the student perspective, acknowledging both positive and negative mentors is important.
  • Blaming negative mentors for insecurities and positive characteristics is important.
  • Adopting this perspective can help in giving respect to those who helped.
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Conclusion

  • Coaching involves doing favors for others, and asking for a favor in return should be done immediately.
  • Information is incredibly valuable but declines in perceived value very rapidly.
  • Recognizing and giving respect to those who helped is important.
  • Adopting a perspective of blaming negative mentors for insecurities and positive characteristics can help in giving respect to those who helped.
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Why Coaches Get So Much Hate

  • People perceive the impact of favors differently over time due to a psychological bias.
  • Coaches can adjust the way they fulfill their coaching to overcome this bias.
  • Coaches should recognize that the impact of their coaching will decline over time.
  • Coaches should aim to have recognition of their impact done immediately or soon after their client achieves their result.
  • Coaches should continue to put up "telephone poles" week after week, month after month to prevent the information from declining over time.
  • Coaches will be forced to grow and level themselves up as they continue to build bridge after bridge for their clients.

Watch the video on YouTube:
Why Coaches Get So Much Hate (ALEX HORMOZI) - YouTube

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