Alex Hormozi: The reason you are not successful...

Last updated: Jun 16, 2023

The video is about the importance of volume in achieving success and how doing more of the four primary activities (reaching out to people you know, posting to an audience you know, reaching out to people who don't know, and advertising) can lead to more clients and sales.

This video by Alex Hormozi was published on Feb 4, 2022.
Video length: 13:18.

In this video, Alex Hormozi discusses the importance of volume in achieving success and generating leads.

He shares five stories from his life that have impacted his marketing effectiveness and emphasizes the need to do the boring work and focus on the four activities that generate new clients: reaching out to people you know, posting to an audience you know, reaching out to people who don't know, and advertising. Hormozi introduces an equation, V x S x D, which represents volume, skill, and time, and explains how they feed into each other to create a compounding effect.

He uses examples from his own life, such as his experience with flyers, to illustrate the importance of volume in achieving success.

  • Alex Hormozi shares his experiences and lessons learned through his YouTube channel.
  • Volume is important in achieving success, and doing more of the four primary activities generates more clients and sales.
  • Volume, skill, and time feed into each other in a flywheel effect.
  • Examples show that doing more leads to better results and a multiplicative effect.
  • Quality and quantity together are even better, and developing skill is the ultimate prize in doing the work.
  • Doing is the starting point for success, and doing more compensates for low skill level and lack of time.
  • Doing the work leads to becoming a better person and developing character.

The reason you are not successful... - YouTube

Alex Hormozi: The reason you are not successful... 001

Introduction

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • He shares his experiences and lessons learned through his YouTube channel.
  • In this video, he talks about the importance of volume in achieving success.
  • He emphasizes doing more of the four primary activities to generate more clients and sales.
Alex Hormozi: The reason you are not successful... 002

The Importance of Volume

  • People often avoid doing the necessary work because it feels tedious or boring.
  • Violently pursuing a higher volume of work can lead to more success than relying on skill or nuance.
  • Doing more than what you are currently doing will lead to more success.
  • There are only four primary activities that generate new business: reaching out to people you know, posting to an audience you know, reaching out to people who don't know, and advertising.
  • Doing more of these four activities will lead to more clients and sales.
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The Volume-Skill-Time Flywheel

  • The more you do something, the better you get at it.
  • The better you get at something, the more you enjoy doing it.
  • The longer you do something, the better you get at it.
  • Volume, skill, and time feed into each other in a flywheel effect.
  • Doing more is the starting point for this flywheel.
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The reason you are not successful... - YouTube

Examples of the Importance of Volume

  • Testing a higher volume of flyers led to more success for Alex's gym.
  • Breaking the belief that a certain volume of work was enough led to more success for Alex.
  • Violently pursuing a higher volume of work can lead to more success in fitness as well.
  • Doing more of the four primary activities leads to more success in generating new business.
  • Volume is the starting point for the volume-skill-time flywheel.
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The Importance of Volume

  • Doing more leads to better results.
  • Most people underestimate the amount of work it takes to make money.
  • Extraordinary volume compensates for low skill level and lack of time.
  • Grant Cardone's content strategy involves massive action and doing way more than others.
  • Quality and quantity trump just quantity or just quality.
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The Multiplicative Effect of Volume

  • Increasing the level of effort leads to a multiplicative effect.
  • Doing more leads to getting better at the doing.
  • The more you do, the more each piece feeds into the others.
  • Doing a lot more in the beginning is necessary to get the ball rolling.
  • Grant Cardone's growth organically 40xed from a 7x increase in effort.
Alex Hormozi: The reason you are not successful... 009

The Importance of Skill Development

  • Quality trumps quantity, but quality and quantity together are even better.
  • Developing skill is the ultimate prize in doing the work.
  • Doing the work again leads to more practice and higher skill level.
  • Even if the volume of output is the same, the skill level will be higher and lead to more throughput.
  • The level of effort is necessary for skill development and getting results.
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The Importance of Doing

  • Doing is the starting point for success.
  • Most people need to do a lot more to compensate for low skill level and lack of time.
  • Extraordinary volume leads to learning the skill and beginning the compounding process.
  • Doing the work leads to becoming a better person and developing character.
  • Doing the work again leads to more practice and higher skill level.
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The Importance of Volume

  • Most people underestimate the volume required to achieve success.
  • The difference between an 8 out of 10 effort and a 10 out of 10 effort might be 5 times the work.
  • The difference between an 8 out of 10 effort and a 10 out of 10 effort might be a hundred times the outcome.
  • Most people put in a 7 or 8 out of 10 effort and compare themselves to someone who put in a 10 out of 10 effort.
  • Incremental increase in work is still worth it because it can yield a higher throughput.
  • Most people just do so much less volume than they think.
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Doing More of the Primary Activities

  • Reaching out to people you know.
  • Posting to an audience you know.
  • Reaching out to people who don't know.
  • Advertising.
  • Each post, outreach, call, or ad makes you better and increases your skill.
  • Most people just need to do more of what they are currently doing.

Watch the video on YouTube:
The reason you are not successful... - YouTube

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