Alex Hormozi: The Realization That Reshaped My Approach To Business

Last updated: Jun 14, 2023

The video is about how the realization that his success did not affect his competitors' lives transformed Alex Hormozi's approach to business and made him a happier person.

This video by Alex Hormozi was published on Jan 19, 2021.
Video length: 11:29.

In this video, Alex Hormozi shares his experience of having a chip on his shoulder and trying to beat his competitors, specifically Bedros Keuilian, in the gym industry.

He talks about how setting higher and higher goals for himself to drive himself led to emptiness and realizing that his success did not affect his competitor's life. This realization transformed his approach to business and competitors, leading him to reach out and help other coaches grow.

He emphasizes the importance of achieving goals but also finding happiness and fulfillment in the process.

  • Alex Hormozi shares his experience of having a chip on his shoulder and how it affected him.
  • He talks about setting higher goals for himself to drive himself.
  • He mentions being an angrier person and wanting to beat his competitors.
  • Alex talks about how his clients were rooting for him when he was pursuing his dreams.
  • Alex talks about how he set a goal to beat Bedros, a big guru in the gym space.
  • Alex talks about how his success not affecting his competitors' lives transformed his approach to business.
  • Realized that success doesn't hurt anyone.

The Realization That Reshaped My Approach To Business - YouTube

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Introduction

  • Alex Hormozi shares his experience of having a chip on his shoulder and how it affected him.
  • He talks about setting higher goals for himself to drive himself.
  • He mentions being an angrier person and wanting to beat his competitors.
  • He talks about how his conversation with Ed Turney inspired him to share his experience.
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Rooting for the American Dream

  • Alex talks about how his clients were rooting for him when he was pursuing his dreams.
  • He mentions how he started making more money and didn't have to work in the business.
  • He talks about how people started saying he was too good for them.
  • Alex mentions how he set higher goals for himself to drive himself.
  • He talks about how he was an angrier person during this time.
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Trying to Beat Bedros

  • Alex talks about how he set a goal to beat Bedros, a big guru in the gym space.
  • He mentions how he told himself stories about how Bedros was wronging people and ripping them off.
  • Alex talks about how he grew his business and coaching program.
  • He mentions how his success didn't affect Bedros' life.
  • Alex talks about how this realization was humbling and freeing for him.
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The Realization That Reshaped My Approach To Business - YouTube

Transforming His Approach to Business

  • Alex talks about how his success not affecting his competitors' lives transformed his approach to business.
  • He mentions how it radically transformed his feelings about competitors, the space, the industry, and other coaches.
  • Alex talks about how he started calling up other people in the space and asking how he could help them grow.
  • He mentions how people are attracted to different people for different reasons.
  • Alex talks about how this realization made him a happier person.
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Realization that success doesn't affect competitors

  • Realized that his success did not impact his competitors' lives.
  • Other people growing with or without his help did not affect his success.
  • Realized that it massively affected his mental well-being.
  • Don't take massive malicious attacks as it will end up burning bridges.
  • People make associations with how they feel about what you say.
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Message for those climbing the mountain

  • Stay hungry and do whatever it takes to stay motivated.
  • Don't do anything stupid or take massive malicious attacks.
  • Don't burn bridges as it will affect your reputation.
  • People will remember how you made them feel and associate negativity with you.
  • Use anger to fuel yourself but don't use it to attack.
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Success doesn't hurt anyone

  • Realized that success doesn't hurt anyone.
  • Swipes from competitors don't affect his business.
  • Sharing best practices can make more money than attacking competitors.
  • Most businesses can't handle the amount of demand for their service.
  • There's a lot of room in the market and the ocean is very big.
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Spitting hate hurts yourself

  • The only person you hurt when you spit hate is yourself.
  • Hurts your long-term prospects because people at the top do talk.
  • Most of us know each other and text each other.
  • Don't let mental barriers stop you from realizing the game is so big.
  • Don't spit hate as it affects your long-term prospects.
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Realizing That Success Does Not Affect Competitors

  • Alex Hormozi used to have animosity towards his competitors in the gym space.
  • He realized that his success did not affect their lives and that there was no need for animosity.
  • He now has no malicious intentions towards his competitors and even recommends them to others.
  • He believes that everyone has a different way of doing things and that it's important to find what works well for you.
  • Anger towards competitors should be used to spur oneself on, not to throw shade, as it won't benefit one's well-being or long-term success.
  • It's important to use competition as a motivator and to focus on one's own success rather than comparing oneself to others.

Watch the video on YouTube:
The Realization That Reshaped My Approach To Business - YouTube

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