Alex Hormozi: The Actual Secret Behind Mastering Sales & Marketing

Last updated: Jun 14, 2023

The video is about Alex Hormozi's approach to reading and how he became successful in sales and marketing without reading many books or undergoing sales training.

This video by Alex Hormozi was published on Apr 8, 2021.
Video length: 08:59.

In this video, Alex Hormozi talks about his approach to reading and how he became successful in sales and marketing without reading any sales books or taking any sales training.

He emphasizes the importance of genuine care for the prospect and belief in the product or service being sold, rather than just using sales techniques.

He also discusses the challenges that salespeople face when they don't believe in their product or have a moral conflict with selling it.

  • Alex Hormozi started reading a lot after making a lot of money.
  • He became selective about what books he read and only read a handful of books multiple times.
  • Alex never did a single sales training or read a sales book before he started selling.
  • Selling is ultimately about genuine care for the prospect and belief in the product.
  • Alex's approach to reading and sales is to execute everything before moving on to the next thing.

The Actual Secret Behind Mastering Sales & Marketing - YouTube

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Alex Hormozi's Approach to Reading

  • Alex did not start reading a lot until after he had made a lot of money.
  • He was a seeker before he started his first business.
  • He read a lot of self-help and personal development books but realized his life was still the same.
  • He became very selective about what books he would read and only read a handful of books multiple times.
  • The first book he read multiple times was "How to Make Friends and Influence People."
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Alex's Approach to Sales and Marketing

  • Alex never did a single sales training or read a sales book before he started selling.
  • He believes that people spend too much time in the productive procrastination space instead of just doing it.
  • He became very good at sales without any formal training or reading.
  • He believes that so much of selling is about conviction and how much you believe in the product.
  • Most people don't believe in their product or care about their prospects, which makes selling difficult.
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The Importance of Genuine Care in Selling

  • Selling is ultimately about genuine care for the prospect and belief in the product.
  • If you genuinely care about the prospect and believe in the product, making the sale is easy.
  • Most people don't believe in their product or care about their prospects, which makes selling difficult.
  • People face a moral obligation to provide for their family and be ethical, which can be difficult in sales.
  • There is a lot of churn in salespeople because they find out what they were selling is not what it was cracked up to be.
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The Actual Secret Behind Mastering Sales & Marketing - YouTube

The Importance of Execution

  • Alex's approach to reading was to execute everything in the book before moving on to the next one.
  • He believes that people would get so much better just by doing it instead of spending all their effort in the productive procrastination space.
  • He became very good at sales without any formal training or reading because he just started selling.
  • He believes that once you become good at something, then you can invest in training or products to improve even more.
  • Execution is key to success in any field.
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Learning by Doing

  • Buying a course and following it is a good way to learn a skill.
  • Learning for the sake of learning is not productive.
  • One truly learns a skill by applying it.
  • Acquiring skills comes from doing them, which means one will suck for a while.
  • People procrastinate and read books about something they haven't done as a way of feeling accomplished without actually doing anything.
  • The best way to learn about sales and marketing is to start selling and marketing.
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Investing in One-on-One Training

  • There is a space for one-on-one training.
  • Investing in people who are above you can break your beliefs about what is possible.
  • People who are above you are not going to hold your hand and teach you how to do something.
  • Acquiring skills comes from doing them, which means one will suck for a while.
  • Give yourself a learning budget, which is how much you are willing to quote blow this month on failure so you can learn the skills faster.
  • It is better to encounter the problems and start seeking the solutions than trying to cover every solution to every problem before starting the race.

Watch the video on YouTube:
The Actual Secret Behind Mastering Sales & Marketing - YouTube

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