Alex Hormozi: My SIMPLE voice tweak that EXPLODED OUR REVENUE...

Last updated: Jun 15, 2023

The video discusses the importance of tone and cadence in sales pitches and how becoming a master salesman through repetition and belief in what you sell can lead to increased success.

This video by Alex Hormozi was published on Aug 11, 2021.
Video length: 08:02.

In this video, Alex Hormozi discusses why sales teams may not be closing as many deals as they hope, even if they are following the right processes and using effective scripts.

He explains that the way the words are said, including tone and emphasis, can make a significant difference in closing deals. Hormozi suggests that sales teams can become master salespeople through repetition and studying successful sales footage, or by believing in the product they are selling and having perfect intentions.

He also shares a fun tip about how success stories can help sales teams become more convicted about what they are selling.

  • There are five components to closing deals: promotion, prospect, price, product, and process.
  • Saying the right things the right way involves tone and cadence.
  • Believing in what you sell is the faster way to fix the problem of not closing enough sales.
  • Repetition and studying game footage can help you become a master salesman.
  • Watching success stories and interviews can also help your sales team become more convicted about what they're selling.

My SIMPLE voice tweak that EXPLODED OUR REVENUE... - YouTube

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Introduction

  • There are five components to closing deals: promotion, prospect, price, product, and process.
  • Even if you're following those components correctly, you may not be closing as many sales as you hope.
  • The reason for this is that you may be saying the right things, but not saying them the right way.
  • The two components to saying the right things the right way are tone and cadence.
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Tone and Cadence

  • The tone and pauses you use when speaking are important in conveying the right message.
  • For example, if you were to deliver Jerry Seinfeld's comedy script, your intonations would be different than his, and you wouldn't be as funny.
  • Similarly, if you're reading a script but not saying it the right way, it won't work.
  • Becoming a master salesman involves learning how to control your tone and when to emphasize certain words.
  • Repetition and studying game footage can help you become a master salesman.
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Believing in What You Sell

  • Believing in what you sell is the faster way to fix the problem of not closing enough sales.
  • It can be hard to believe in your product if you know all the problems in your business.
  • However, you can have perfect intentions even if you don't have a perfect product.
  • Believing in what you sell will help you project confidence and conviction when speaking to prospects.
  • Watching success stories and interviews can also help your sales team become more convicted about what they're selling.
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My SIMPLE voice tweak that EXPLODED OUR REVENUE... - YouTube

Conclusion

  • Mastering tone and cadence and believing in what you sell are both important in closing more sales.
  • Repetition and studying game footage can help you become a master salesman.
  • Believing in what you sell will help you project confidence and conviction when speaking to prospects.
  • Watching success stories and interviews can also help your sales team become more convicted about what they're selling.
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Importance of Intentions and Product Quality in Sales

  • Perfecting your intentions is crucial in sales.
  • Believing that your product is the best shot for the prospect is important.
  • Education or training businesses require the prospect to learn a skill, which means they have to come halfway.
  • Conviction in your intentions and product quality can help you speak with conviction to the prospect.
  • Knowing that your product is the best shot for the prospect can help you shift your mindset and speak with conviction.
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The Importance of Tone and Cadence in Sales Pitches

  • A sale is a transfer of belief, and if you don't believe, you can't transfer that belief.
  • How you say things is more important than what you say.
  • Conviction can be felt by the prospect through subtle nuances in communication.
  • Believing in what you sell and becoming a master salesman through repetition can lead to increased success.
  • Other factors like promotion, offer, process, price, and prospect also weigh in on the success of a sale.

Watch the video on YouTube:
My SIMPLE voice tweak that EXPLODED OUR REVENUE... - YouTube

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