Alex Hormozi: My business will do over $80,000,000 this year with this GROWTH system...

Last updated: Jun 15, 2023

The video is about Alex Hormozi sharing his growth system for scaling a business, which involves three levels of understanding: clear communication, training, and motivation.

This video by Alex Hormozi was published on Jul 5, 2021.
Video length: 06:50.

In this video, Alex Hormozi shares his growth system for scaling a business.

He emphasizes the importance of clear communication and documentation, as well as ensuring that employees know how to do their tasks. He also discusses the importance of motivation and how it can be tied to understanding the company's vision and mission.

Hormozi draws from his personal experience and the book "High Output Management" by Andy Grove to provide a simple framework for scaling a business.

  • Repetition and scale are fundamental to business growth.
  • Scaling yourself through others is essential.
  • There are three levels of understanding for scaling a business: clear communication, training, and motivation.
  • Clear communication involves ensuring that employees know what is expected of them and following up with documentation and communication.
  • Training and motivation are essential for ensuring that employees know how to do their job and are motivated to do it.

My business will do over $80,000,000 this year with this GROWTH system... - YouTube

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Introduction

  • Repetition and scale are fundamental to business growth.
  • Scaling yourself through others is essential.
  • There are three levels of understanding for scaling a business: clear communication, training, and motivation.
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Clear Communication

  • If someone is not doing what you want them to do, the first question to ask is if they know what you want them to do.
  • Documentation is crucial, and if it's not written, it never happened.
  • Follow up with email, Slack, or Asana to ensure clear communication.
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Training

  • If someone knows what you want them to do but doesn't know how to do it, provide training.
  • Training can include courses, calls, or having another employee train them.
  • Assume it's your fault if someone is not executing and think about how you can help them.
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My business will do over $80,000,000 this year with this GROWTH system... - YouTube

Motivation

  • If someone knows what to do and how to do it but still isn't doing it, it's a motivation issue.
  • Employees need to understand why their role is important within the larger context of the company.
  • Make sure employees are bought into the vision of the company and understand the mission and what problem the company is solving.
  • Culture and training are the two things that scale when a company grows.
  • Culture comes from telling people what they need to do and why, and training ensures they know how to do it.
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The Three Levels of Understanding for Scaling a Business

  • An employee may lack one or two of the three levels of understanding: clear communication, training, and motivation.
  • An employee who knows what to do and is motivated but not doing it because they don't know how will usually pretend to be busy.
  • An employee who is motivated and has the training but doesn't know what you want them to do may start executing on things that are not priorities.
  • An employee who knows what to do and how to do it but is not motivated tends to check out and avoid confrontation.
  • Most employees will have two of the three levels of understanding, and it's important to figure out which one is missing to scale decision making and the company.
  • Use this framework when not getting what you want from your team: think about whether it's your fault, which of the three levels is missing, and how to solve it.

Watch the video on YouTube:
My business will do over $80,000,000 this year with this GROWTH system... - YouTube

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