Alex Hormozi: MASTER CONTENT STRATEGY for our $85M/yr portfolio...

Last updated: Jun 16, 2023

The video is about Alex Hormozi sharing his tips on how to create effective content strategy for his $85M/yr portfolio.

This video by Alex Hormozi was published on Dec 20, 2021.
Video length: 11:48.

In this video, Alex Hormozi discusses his content strategy for his $85 million portfolio of companies.

He shares his insights on how to create effective content, including knowing your audience, being passionate about the topic, and not worrying about whether or not people will see it.

He also talks about the importance of catching creativity when it's there and not forcing it.

  • Alex Hormozi shares tips on creating an effective content strategy for his $85M/yr portfolio.
  • He struggled with content creation and advises making content that you want to make.
  • Grant Cardone suggests making content consistently and not worrying about the outcome.
  • Create content from the perspective of assuming zero knowledge and stick to talking about things you have expertise in.
  • Generating leads with content requires making content for its own sake and adding value to it with unique anecdotes.
  • People care about the messenger as much as the message, so tie your content to things you actually know.
  • Rules for making content include making it when it's fresh and when you feel emotions, and not saying anything if you don't have anything worth saying.

MASTER CONTENT STRATEGY for our $85M/yr portfolio... - YouTube

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Introduction

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • He shares his tips on how to create an effective content strategy for his $85M/yr portfolio.
  • He was asked to speak at a seven-figure entrepreneur event and was asked about content creation.
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Struggling with Content Creation

  • Alex shares his own struggles with content creation.
  • He has difficulty putting his thoughts into words when creating content.
  • He observes that he is more comfortable talking with his friends than creating content.
  • He wants to help people who want to be a better version of themselves.
  • He struggles with content creation more than Alex.
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Creating Effective Content

  • Alex is sure about who he is talking to when creating content.
  • He suggests catching creativity when it's there and being less constrained.
  • He advises not to make content on anything you don't want to make content on.
  • He suggests making content that you want to make, even if you're not sure it will hit.
  • He makes videos for himself or for people he knows and is passionate about the topic.
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MASTER CONTENT STRATEGY for our $85M/yr portfolio... - YouTube

Grant Cardone's Advice

  • Alex shares Grant Cardone's advice on content creation.
  • Grant suggests making content and assuming no one will see it.
  • He advises making content consistently and not worrying about the outcome.
  • He suggests making content that you are passionate about and that you want to make.
  • He advises not to worry about the audience and to focus on the message.
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Creating Effective Content

  • Create content from the perspective of assuming zero knowledge.
  • Content is a long play and takes time to be good.
  • People don't care about you until you've done something.
  • Make content relevant to your specific avatar.
  • Stick to talking about things you have expertise in.
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Generating Leads with Content

  • Stick to talking about things you have expertise in.
  • Make content for its own sake with the intention of adding to the body of knowledge on a specific subject matter.
  • Unique anecdotes add value to content.
  • Don't make content for the sake of making content.
  • If you don't have anything worth saying, don't say it.
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Being a Messenger for Your Content

  • People care about the messenger as much as the message.
  • Know what you are an expert in and stick to talking about that.
  • Tie your content to things you actually know.
  • Content that hits is made for its own sake with the intention of adding to the body of knowledge on a specific subject matter.
  • Don't make content for the sake of making content.
Alex Hormozi: MASTER CONTENT STRATEGY for our $85M/yr portfolio... 009

Rules for Making Content

  • Make content when it's fresh and when you feel emotions.
  • Stick to talking about things you have expertise in.
  • Unique anecdotes add value to content.
  • Make content for its own sake with the intention of adding to the body of knowledge on a specific subject matter.
  • If you don't have anything worth saying, don't say it.
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Tips for Effective Content Strategy

  • Avoid creating content that is not worth consuming.
  • Introduce real stories to make the content relevant and increase domain authority.
  • Avoid making declarative statements and instead share personal experiences and perspectives.
  • Focus on doing things first before talking about them.
  • Avoid creating content based on what others have done and instead focus on personal experiences and authority.

Watch the video on YouTube:
MASTER CONTENT STRATEGY for our $85M/yr portfolio... - YouTube

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