Alex Hormozi: How To Win Sales Without Being Skilled

Last updated: Jun 14, 2023

The video is about how to win sales without being skilled by caring more about the buyer's interests than they do.

This video by Alex Hormozi was published on Oct 22, 2020.
Video length: 10:57.

In this video, Alex Hormozi shares a sales strategy that focuses on caring for the customer's best interests.

He explains that the person who cares the most about the buyer's interests is the one who will win the sale. He emphasizes the importance of approaching the sale from the perspective of genuinely caring about the customer and their needs, rather than just trying to sell them something.

Hormozi believes that having conviction in your product and genuinely believing that you can help the customer is key to winning sales, even if you lack sales skills.

  • Alex Hormozi is creating a new phone sales training and training for GLX class.
  • The person who cares the most about the buyer's interests is the one who will win the sale.
  • It's important to approach the sale from the perspective of caring more about the person than they care about themselves.
  • Building trust and rapport is crucial in winning the sale.
  • Personality-driven salespeople can close deals even with a lack of skill because people believe they have their best interests at heart.
  • Professional development as an entrepreneur involves acquiring skills, developing character traits, and confronting beliefs.
  • The person who cares the most about the buyer will win the sale by confronting their limiting beliefs from a place of genuine care.

How To Win Sales Without Being Skilled (ALEX HORMOZI) - YouTube

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Introduction

  • Alex Hormozi is creating a new phone sales training and training for GLX class.
  • He shares a way to win sales without being skilled by caring more about the buyer's interests than they do.
  • A gym owner who was struggling with sales went from zero for 25 to five for nine overnight by remembering why he was caring about the customer.
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The Person Who Cares the Most Wins the Sale

  • The person who cares the most about the buyer's interests is the one who will win the sale.
  • The person who makes the sale is the one who cares the most about the buyer.
  • Approach the sale from the perspective of caring more about the person than they care about themselves.
  • People can smell whether you're in it for your agenda or their agenda.
  • Expect that the sale is not going to go the way that you imagine in your head.
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Building Trust and Rapport

  • It's not easy to get people to trust you and build rapport so they can actually be real with you.
  • The moment you're able to get someone to be real with you in the sale, you've already won the sale.
  • The sale is being made when the person trusts that you care more about their agenda than they do.
  • People bring all this emotional baggage to the sale, and it's a problem that's covered in shame and guilt.
  • Having conviction in your product is important.
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How To Win Sales Without Being Skilled (ALEX HORMOZI) - YouTube

Personality-Driven Sales People

  • Some people are quote personality-driven sales people.
  • These are the really genuinely kind-hearted caring people that you can immediately tell from their vibe that they really love fitness and really love helping people get in shape and lose weight and take control of their lives.
  • These people get away with so much lack of skill in the sale but are able to close because the people believe that they really are acting in their own best interest.
  • If you can simply have the belief that this person needs your help and that you have to have their true best interest at heart more than they do, you're going to force them to confront the limiting beliefs that they had.
  • Force them to confront the limiting beliefs that they had by being real with them.
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Importance of Caring for the Buyer's Interests

  • Sales is just coaching with an outcome that's defined over a period of time.
  • The biggest point is to think about the buyer's interests.
  • Advanced salesmen are advanced because they never don't do the basics.
  • The best salespeople are consistent because they never don't do the basics.
  • Professional development as an entrepreneur has three major breaking points: skills, character traits, and beliefs.
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Acquiring Skills

  • People enter the marketplace of entrepreneurship with no skills.
  • There are far more skills that you need to acquire than you think.
  • You have to know how to write copy, create creative, build landing pages, buy and place traffic, nurture leads, and process payments.
  • You have to know the actual script and closing mechanisms.
  • The number of skills stacks in order to make it.
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Developing Character Traits

  • What separates the people who are really successful from the ones who are just moderately successful is that they have the patience, endurance, and discipline to execute their skills within a defined way.
  • You have to develop the character traits to be able to execute the skills.
  • The way that you win consistently evolves.
  • Every level encompasses all three of those things and you kind of have to spin your way through the three of those things over and over again.
  • It constantly forces you to grow and growth is painful.
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Beliefs

  • Your beliefs about the world, the market, and what's possible are top down from you.
  • As you move through, you have to spin your way through the three of those things over and over again.
  • If you're trying to close and you're trying to get your sales team to close, the person who cares the most about the buyer will win.
  • If you care more about their outcome genuinely than they do, they will feel that.
  • When you confront their beliefs, they'll see it from a place of genuine care.

Watch the video on YouTube:
How To Win Sales Without Being Skilled (ALEX HORMOZI) - YouTube

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