Alex Hormozi: How to sell a product - The most PURSUASIVE tactic you can use...

Last updated: Jun 15, 2023

The video is about a lesson that the speaker learned from a failed presentation and how it has helped him make money and protect his reputation.

This video by Alex Hormozi was published on Sep 20, 2021.
Video length: 09:36.

In this video, Alex Hormozi shares a personal story about a time when he bombed a stage presentation and the important lesson he learned from it.

He emphasizes the importance of either fully committing to selling a product or not selling at all, and shares examples of how this approach has helped him build goodwill and protect his reputation.

He also discusses the benefits of learning from emotional moments and being in hyper learning mode.

  • The speaker learned a lesson from a failed presentation that helped him make money and protect his reputation.
  • The lesson is about not being in between when it comes to selling something.
  • The speaker's favorite bullet point is "no half measures."
  • The speaker learned that he should either sell or not sell, but not be in between.
  • The speaker learned that extreme emotions put the brain in hyper learning mode.

How to sell a product - The most PURSUASIVE tactic you can use... - YouTube

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Introduction

  • The speaker talks about a time when he bombed a stage presentation and the lesson he learned from it.
  • The lesson has helped him make money and protect his reputation.
  • The video is for people who are unsure about what to offer or sell to others.
  • The speaker shares different stories that illustrate the same point he learned over the years.
  • The lesson is about not being in between when it comes to selling something.
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No Half Measures

  • The speaker's favorite bullet point is "no half measures."
  • He was asked to speak at a high-level mastermind event related to fitness.
  • He spent a long time preparing for the presentation and made a product specifically for the audience.
  • He was given a three-hour time slot, but he couldn't pitch for three hours straight.
  • He decided to provide a lot of value and pitch near the end, but he half-assed the pitch and bombed.
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Either Sell or Don't Sell

  • The speaker learned that he should either sell or not sell, but not be in between.
  • He made a two-thousand-dollar product for the fitness space and thought it was a no-brainer.
  • During the Q&A, people asked if they could do a payment plan or if the supplements were vegan.
  • The speaker got increasingly annoyed and the vibe turned negative.
  • He remembers feeling angry, embarrassed, and humiliated after the presentation.
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How to sell a product - The most PURSUASIVE tactic you can use... - YouTube

Extreme Emotions and Hyper Learning Mode

  • The speaker learned that extreme emotions put the brain in hyper learning mode.
  • PTSD is an example of hyper learning mode due to trauma.
  • He realized that he needed to learn from the experience and not let it happen again.
  • He learned that he needed to be clear about what he was selling and who he was selling it to.
  • He also learned that he needed to be confident and not half-ass the pitch.
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Lesson Learned: No Half Measures

  • Either pitch or don't pitch at all.
  • Don't have half-assed asking.
  • People still need persuasion to make decisions.
  • Don't bomb a pitch to learn the lesson.
  • Ask hard or do not ask at all.
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Life Hack: Give, Give, Give, Get

  • Humans are reciprocal in nature.
  • Give, give, give, give, give, give, give, get.
  • Goodwill is the biggest difference between big and small business owners.
  • Provide things for your audience and have patience to wait for the ask.
  • Withdraw from your relational capital only when you mean it.
  • Pitch like you mean it and don't have asset.

Watch the video on YouTube:
How to sell a product - The most PURSUASIVE tactic you can use... - YouTube

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