Alex Hormozi: How to Print ENDLESS Money and Get Rich Forever

Last updated: Jun 18, 2023

The video is about how to create a fortune by focusing on recurring revenue and getting customers to never stop paying you.

This video by Alex Hormozi was published on Nov 9, 2022.
Video length: 09:33.

In this video, Alex Hormozi shares his insights on how to create a fortune by building a recurring revenue business.

He emphasizes the importance of focusing on the reorder business rather than just the selling business, and explains how to make a product so valuable that customers never stop paying for it.

Hormozi also discusses the three steps to scaling a business and building real wealth.

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • Recurring revenue is the key to building a fortune.
  • Focus on getting customers to never stop paying you.
  • Think like the wealthy and focus on getting better.
  • Recurring revenue is a compounding vehicle that allows you to benefit from past sales.

How to Print ENDLESS Money and Get Rich Forever - YouTube

Alex Hormozi: How to Print ENDLESS Money and Get Rich Forever 001

Introduction

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • He has a net worth of over $100 million and a portfolio worth $200 million a year.
  • He shares steps to create a fortune by focusing on recurring revenue and getting customers to never stop paying you.
Alex Hormozi: How to Print ENDLESS Money and Get Rich Forever 002

The Importance of Recurring Revenue

  • Most people are in the selling business, not the reorder business.
  • They have one-time sales instead of recurring revenue.
  • Without recurring revenue, you're always selling for tomorrow and not benefiting from past sales.
  • Recurring revenue is a compounding vehicle that allows you to benefit from past sales.
  • The goal is to make your value so high that people don't want to stop paying you.
Alex Hormozi: How to Print ENDLESS Money and Get Rich Forever 003

Recurring Revenue vs. Reorder Business

  • Recurring revenue applies to both subscription and one-time purchase businesses.
  • Facebook has a reorder business model, not a recurring revenue model.
  • When trying to grow a business, ask how differently you would treat your current customers if you couldn't get any new ones.
  • Think like the wealthy, not the poor who are always in a rush for the next sale.
  • You don't get customers to make sales, you make sales to get customers.
Alex Hormozi: How to Print ENDLESS Money and Get Rich Forever 005

How to Print ENDLESS Money and Get Rich Forever - YouTube

The Importance of Getting Better

  • The stuff most people sell sucks because they're not focusing on getting better.
  • There are three steps to scaling a business: zero to a million, making a couple of million a year, and building a fortune.
  • The goal is to get people to never stop paying you.
  • Make the first sales to get customer members, not just one-time buyers.
  • Focus on getting better to build real wealth.
Alex Hormozi: How to Print ENDLESS Money and Get Rich Forever 006

Conclusion

  • Recurring revenue is the key to building a fortune.
  • Focus on getting customers to never stop paying you.
  • Think like the wealthy and focus on getting better.
  • Make the first sales to get customer members, not just one-time buyers.
  • Recurring revenue is a compounding vehicle that allows you to benefit from past sales.
Alex Hormozi: How to Print ENDLESS Money and Get Rich Forever 007

Focus on Recurring Revenue

  • Focus on getting feedback from customers to improve the product or service.
  • Don't just keep selling more without fixing the product, or you'll have to keep selling more to maintain.
  • Get customers who never leave, and you can afford any marketing and outspend everyone.
  • Survey customers to figure out what you can do better and improve the product.
  • Make it harder for customers to leave by controlling the money flow or adding collateral.
Alex Hormozi: How to Print ENDLESS Money and Get Rich Forever 009

Creating a Compounding Vehicle of Enterprise Value

  • Don't just sell as many products as possible and burn all goodwill, then come out with another product.
  • Build a compounding vehicle of enterprise value by creating a product that customers never want to stop paying for.
  • Price is relative to the value that someone receives, so provide more value up front and drive down costs while increasing value.
  • Provide an insane deal and a customer surplus to create a bargain that people never want to stop paying for.
  • Through iterations of getting better, become more efficient and drive down costs while maintaining brand and reputation.

Watch the video on YouTube:
How to Print ENDLESS Money and Get Rich Forever - YouTube

Related summaries of videos: