Alex Hormozi: How To Build a $1 Billion Dollar YouTube Channel

Last updated: Jun 18, 2023

The video discusses how to build a $1 billion dollar YouTube channel by breaking down the business of YouTuber Unspeakable and exploring different monetization vehicles and ideas for expanding the brand.

This video by Alex Hormozi was published on Nov 30, 2022.
Video length: 13:18.

In this video, Alex Hormozi discusses how to build a $1 billion YouTube channel by breaking down the business of YouTuber Unspeakable, who has 200 million monthly viewers.

They discuss different monetization vehicles and potential business ideas, including a toy brand and a consumable product similar to Red Bull. They also talk about the challenges of tying a brand to a personal identity and the importance of expanding beyond a single audience.

They also touch on Unspeakable's new business venture, an automotive shop paired with content, and the potential for a marketplace for custom car parts.

  • Alex Hormozi breaks down how to build a $1 billion dollar YouTube channel using Unspeakable as an example.
  • Unspeakable's main revenue driver is his YouTube channel, but there are other monetization vehicles to explore.
  • Ideas for expanding the brand include launching a toy brand and a car shop business.
  • The car shop business has three branches: the shop, the content side, and the marketplace side.
  • Unspeakable's YouTube channel has evolved from car Vlogging to challenge and survival videos.
  • Opportunities for growth and scaling include finding co-hosts and increasing the number of videos produced.
  • The key is to find the thing that overlaps all monetization vehicles and ideas to optimize for long-term profitability.

How To Build a $1 Billion Dollar YouTube Channel - YouTube

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Introduction

  • Alex Hormozi discusses how to build a $1 billion dollar YouTube channel by breaking down the business of YouTuber Unspeakable.
  • Unspeakable has been doing YouTube for 10 years and has 200 million people who watch his videos every single month.
  • The video explores different monetization vehicles and ideas for expanding the brand.
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Monetization Vehicles

  • There are different monetization vehicles that work well for YouTubers and influencers.
  • Unspeakable's main revenue driver is his YouTube channel.
  • 0 to 60 is a new business that's actually an automotive shop paired with content.
  • The third idea revolves around a consumable product that targets Unspeakable's audience.
  • The idea is to build a company similar to what Red Bull has, primarily driven off the Unspeakable channel.
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Toy Brand and Energy Drink Ideas

  • Unspeakable sells merch, but the idea is to launch a toy brand and see where it can go.
  • The energy drink idea is something that Alex loves, but he doesn't think it would fit the Unspeakable audience.
  • The original distribution base is just the launch pad, and the only thing that keeps it going is new distribution and the product itself being good enough.
  • The idea is to expand the energy drink to skateboarders and snowboarders and not just kids that love ball pit balls and Nerf guns.
  • When Alex is 36 years old, he may not want to film videos for the next 30 years of his life.
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How To Build a $1 Billion Dollar YouTube Channel - YouTube

Car Shop Business

  • The primary motivator for the car shop is to make money eventually franchise and have lots of locations.
  • The car shop is also for content to have a spot to make content.
  • There are three branches to the business: the shop, the content side, and the marketplace side.
  • The marketplace side doesn't exist yet, but they're working on building it with parts, custom mods, and things like that.
  • The biggest part of the business is expected to be the marketplace side.
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Conclusion

  • Unspeakable's business is a combination of different monetization vehicles and ideas.
  • The key is to find the thing that kind of overlaps all three that works really well.
  • The idea is to build a company similar to what Red Bull has, primarily driven off the Unspeakable channel.
  • The car shop business has three branches: the shop, the content side, and the marketplace side.
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Unspeakable's YouTube Channel Evolution

  • Unspeakable started as a car Vlogger attending car meets and rallies.
  • YouTube six years ago was dominated by Vlogs like Casey Neistat's.
  • Mr. Beast and other creators introduced challenges and survival videos.
  • Unspeakable evolved to include challenges and survival videos.
  • The channel's focus is on optimizing for long-term profitability.
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Monetization and Brand Expansion Ideas

  • Unspeakable's perfect world scenario is leveraging the existing massive media audience to find one thing they can all buy.
  • Transitioning Unspeakable to something like Red Bull, where the brand is associated with crazy and extreme activities.
  • Creating an energy drink that is exceptional and marketed with the same attention to detail as Unspeakable's videos.
  • Analyzing opportunities based on the number of units sold, gross profit potential per unit, and competitive mode.
  • Unspeakable currently has brand sponsorship deals with Nerf, Legos, Elmer's Glue, WWE, Five Hour Energy, Pop Pockets, and mobile game companies.
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Opportunities for Growth and Scaling

  • Building a software game that hits the most amount of the audience and has the highest gross profit per user.
  • Doubling down on the media and building out the sponsorship bar to increase revenue.
  • Limiting the scale of Unspeakable due to the need for the creator to be in all the videos.
  • Scaling the content by finding co-hosts and rotating them in to eventually create a group of two or three people leading and hosting the channel.
  • Putting out more than 52 videos a year to increase growth potential.
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Conclusion

  • Unspeakable's evolution from car Vlogger to challenge and survival video creator.
  • Ideas for monetization and brand expansion, including creating an energy drink and analyzing opportunities based on profitability.
  • Opportunities for growth and scaling, including finding co-hosts and increasing the number of videos produced.
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Monetization Strategies for a $1 Billion YouTube Channel

  • Sponsorships are a great way to make money, especially if you have a large following.
  • Media businesses are profitable, and the media business is one of the most profitable businesses on the planet.
  • Marketing is key to building a successful YouTube channel, and if you're good at it, you can make billions.
  • Building a product that is both marketing and fulfillment is unique to the media business.
  • Reverse engineering your income goals can help you plan out your monetization strategies.
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Expanding the Brand of a $1 Billion YouTube Channel

  • Building a car parts business is a complete business model that can make money and is fully integrated into the videos.
  • Opening a shop is a good way to start the car parts business, and the content arm can be monetized through sponsorships.
  • Scaling the car parts business would take the same amount of energy and effort as scaling the YouTube channel, so it's better to focus on the YouTube channel.
  • Having a partner to run the day-to-day operations of the car parts business is a good idea.
  • Consolidating attention and monetization strategies between the YouTube channel and the car parts business can help simplify things.

Watch the video on YouTube:
How To Build a $1 Billion Dollar YouTube Channel - YouTube

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