Alex Hormozi: How The World’s RICHEST Man Made His Money

Last updated: Jun 18, 2023

The video discusses how the world's richest man, Bernard Arnault, made his money by understanding the psychology of the rich, creating products that specifically serve them, and pricing those products appropriately.

This video by Alex Hormozi was published on Feb 15, 2023.
Video length: 08:33.

In this video, Alex Hormozi discusses how the world's richest man, Bernard Arnault, made his money by selling luxury products to the wealthy.

Hormozi explains the psychology of the rich and how they think differently from the poor, as well as the importance of creating products and services that specifically serve the needs of the wealthy.

He also emphasizes the importance of delivering a big dream outcome, speed, and convenience to appeal to the rich, and how pricing products appropriately can lead to unlimited upside when dealing with wealthy customers.

  • The rich have a different mindset and perspective on money and value.
  • Creating products for the rich requires studying luxury brands and offering a premium experience.
  • Solving rich people's problems involves delivering a big dream outcome, ensuring high confidence, and making the process fast and convenient.
  • Pricing products for the rich requires understanding that they are willing to pay more for quality and luxury, and offering products and services priced appropriately for the luxury market.
  • Luxury products are often associated with status and prestige.

How The World’s RICHEST Man Made His Money - YouTube

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The Psychology of the Rich

  • The rich think differently than the poor.
  • Empathize with the rich to understand their mindset.
  • Understand that the rich have a different perspective on money and value.
  • Realize that the rich are willing to pay more for quality and luxury.
  • Recognize that the rich have a different relationship with money and are willing to spend more on things that matter to them.
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Creating Products for the Rich

  • Study luxury brands to understand what the rich want.
  • Offer a premium experience to the rich, such as personalized service and exclusive access.
  • Understand the four distinct positions in any marketplace: bargain, best value, premium, and luxury.
  • Capitalize on the luxury market by creating products that have no price cap.
  • Recognize that luxury products are often associated with status and prestige.
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Solving Rich People's Problems

  • Deliver a big dream outcome to the rich.
  • Ensure that the rich have high confidence in your ability to deliver on your promises.
  • Make the process as fast and convenient as possible for the rich.
  • Recognize that the rich are willing to pay for speed and convenience.
  • Appeal to the rich by offering the same service in half the time.
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How The World’s RICHEST Man Made His Money - YouTube

Pricing Products for the Rich

  • Charge rich people prices for solving rich people's problems.
  • Realize that the rich are willing to pay more for quality and luxury.
  • Understand that pricing is a reflection of value, not cost.
  • Recognize that the rich have a different relationship with money and are willing to spend more on things that matter to them.
  • Offer products and services that are priced appropriately for the luxury market.
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Benefits of raising prices for customers

  • Increased emotional investment from customers when prices are higher, leading to better results.
  • Higher perceived value of products or services when prices are higher, even if the core product is the same.
  • Attracting less demanding customers when prices are higher, making it easier to deal with them.
  • More money available to deliver on promises and provide better experiences for customers when prices are higher.
  • Ability to reinvest in the product and attract higher level talent to the business when prices are higher.
  • Higher prices can lead to better testimonials and reviews, increasing the perceived impact of the product or service.
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The importance of pricing appropriately

  • Charging more for products or services can lead to increased emotional investment and perceived value for customers.
  • Having higher prices can attract less demanding customers and make it easier to deal with them.
  • Having more money available from higher prices can lead to better experiences for customers and reinvestment in the product.
  • Being the most expensive in the marketplace can be an advantage, while being the second cheapest has no advantage.
  • Having no margin can lead to difficulty in attracting the best talent and dealing with demanding customers.
  • Having conviction in the quality and elitism of the product is important for successful selling.

Watch the video on YouTube:
How The World’s RICHEST Man Made His Money - YouTube

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