Alex Hormozi: How I learned to SELL...[mindset training]

Last updated: Jun 18, 2023

The video is about Alex Hormozi's mindset training and how he learned to sell, as well as his work-life balance and the concept of "seasons" in entrepreneurship.

This video by Alex Hormozi was published on Jun 16, 2022.
Video length: 10:41.

In this video, Alex Hormozi discusses his mindset and approach to work, including his work-life balance and how he learned to sell.

He also talks about his entrepreneurial seasons, which he defines as five-year chunks, and how he takes breaks from being in the trenches to avoid burnout.

Hormozi also discusses the importance of shifting one's thinking and using time boxing to increase productivity.

  • Alex's wife is a true 50/50 partner in the business, running the other half including infrastructure, recruiting, HR, and culture.
  • Alex's drive to work comes from his past insecurities and need for approval, but he now loves working and doesn't judge himself for it.
  • Alex thinks about entrepreneurship in terms of seasons, which are roughly five-year chunks, and he is currently in his fourth season.
  • Mindset training is important and can help make decisions less heavy of a commitment, and it's important to have a coach or mentor to help with it.
  • Good salespeople have a natural gift of gab and empathy, and conviction and trust are the two things needed for good sales.
  • Most sales conversations follow the same framework, and overcoming confrontation is possible with childlike curiosity.
  • Work-life balance is important, but it's not always possible to achieve, and it's important to prioritize and focus on what's most important in both work and life.

How I learned to SELL...[mindset training] - YouTube

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Alex Hormozi's Work-Life Balance

  • Alex's wife works in the business with him as a true 50/50 partner.
  • She runs the other half of the business, including infrastructure, recruiting, HR, and culture.
  • Alex loves working and does as much of it as he can.
  • They work from around 5 pm to 4 am, with breaks in the middle of the day to go to the gym.
  • They go out to dinner at night.
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Alex's Compulsion to Work

  • Alex's drive originally came from crippling insecurity and needing approval.
  • He got immediate positive feedback from his actions and was conditioned to continue them.
  • He doesn't suffer from insecurities as much as he used to.
  • He loves working and doesn't need to judge himself for it.
  • He took last year off and traveled a lot, but felt pretty empty.
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The Concept of "Seasons" in Entrepreneurship

  • Alex thinks about entrepreneurship in terms of seasons, which are roughly five-year chunks.
  • He is currently in his fourth season.
  • It takes him about three years to see something through and two years to transition from it.
  • Seasons make every decision less heavy of a commitment because there are beginnings and ends.
  • It's like a PE cycle.
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How I learned to SELL...[mindset training] - YouTube

The Importance of Mindset Training

  • Alex's personal trainer and coach uses the concept of seasons and themes to help with mindset training.
  • Themes can be things like "practicing not waiting" or "eating whatever I want."
  • Time boxing is another productivity tool that Alex has used.
  • Mindset training can help make decisions less heavy of a commitment.
  • It's important to have a coach or mentor to help with mindset training.
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Learning Sales from Alex

  • Good salespeople have a natural gift of gab and empathy.
  • Conviction is the number one predictor of good sales.
  • Trust and conviction are the two things needed for good sales.
  • Testimonials from previous customers can juice up a sales team.
  • Asking the right questions can help someone come to a conclusion on their own.
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The Framework of Sales Conversations

  • Most sales conversations follow the same framework.
  • Overcoming confrontation is possible with childlike curiosity.
  • Childlike curiosity involves asking questions and being genuinely interested in helping the customer.
  • Using analogies to explain experiences can help sell a product.
  • Having a close at the end is important, and a no base close can be effective.
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Seasons in Entrepreneurship

  • Entrepreneurship has seasons, and it's important to recognize them.
  • There are times to work hard and times to rest.
  • It's important to prioritize and focus on what's most important during each season.
  • It's okay to take a step back and reevaluate during a slower season.
  • It's important to have a long-term vision and not get too caught up in short-term setbacks.
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Work-Life Balance

  • Work-life balance is important, but it's not always possible to achieve.
  • It's important to prioritize and focus on what's most important in both work and life.
  • It's okay to sacrifice some things in the short-term to achieve long-term goals.
  • It's important to take care of yourself physically and mentally.
  • It's important to have a support system and delegate tasks when possible.

Watch the video on YouTube:
How I learned to SELL...[mindset training] - YouTube

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