Alex Hormozi: How I Got 106M Impressions With Ads

Last updated: Jun 14, 2023

The video is about how to use data to create compelling marketing campaigns, with examples of different ways to present statistics and how to use time duration to show social proof of continued value creation.

This video by Alex Hormozi was published on Apr 15, 2021.
Video length: 13:34.

In this video, Alex Hormozi talks about how he uses data to create successful marketing campaigns.

He explains how he analyzes data to find interesting statistics and uses them to create compelling hooks for his marketing. He also discusses the importance of using longer time durations to show social proof of continued value creation and the advantages of having one or two-year later testimonials.

Hormozi emphasizes the importance of understanding data and using it to create successful marketing campaigns.

  • Alex Hormozi shares advanced marketing strategies based on data analysis.
  • He uses examples of different ways to present statistics and how to use time duration to show social proof of continued value creation.
  • One successful campaign was a one year later campaign that measured the stats of clients who had been with them for over a year.
  • Alex uses different variables such as the percentage of clients, the outcome, and the time duration to make interesting statistics.
  • Data can be used to demonstrate long-standingness in the space and show positive outcomes.
  • The three big wheels of marketing campaigns are the outcome, time duration, and percentage of clients who achieve the outcome.
  • Data is used as the central selling point for any program that is sold.
  • Tracking data gives a huge advantage in marketing.

How I Got 106M Impressions With Ads - YouTube

Alex Hormozi: How I Got 106M Impressions With Ads 001

Introduction

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • He shares advanced marketing strategies based on data analysis.
  • He believes that data can be used to create compelling marketing campaigns.
  • He uses examples of different ways to present statistics and how to use time duration to show social proof of continued value creation.
Alex Hormozi: How I Got 106M Impressions With Ads 002

Using Percentage of Clients

  • One campaign that was their most successful campaign was a one year later campaign.
  • They took all of their clients that have been with them for over a year and measured all of their stats.
  • They measured their status from before they were with them until now a year later and showed the difference.
  • They used different variables such as the percentage of people, the goal, and the duration piece to make really interesting statistics.
  • They based many campaigns around it, such as one in 5.5 gyms is over a million dollar a year run rate.
Alex Hormozi: How I Got 106M Impressions With Ads 003

Using Time Duration

  • Alex loves pulling out the one year or two year later pieces because it shows that people stay with him for a long time which means that he continually provides value.
  • He believes that having those one year two year later testimonials is something that no one else has.
  • He uses long term duration to show social proof of continued value creation.
  • He believes that the likelihood that clients have succeeded is very high especially in education-based business.
  • He thinks super long long long time away is an advantage, especially if you're an older player in the space.
Alex Hormozi: How I Got 106M Impressions With Ads 004

How I Got 106M Impressions With Ads - YouTube

Using Outcome and Percentage of Clients

  • Alex uses different variables such as the percentage of clients, the outcome, and the time duration to make really interesting statistics.
  • He uses different ways to say percentage of clients such as the top percentage, the bottom percentage, the median, the average, one in, and the fractional version.
  • He can play on the desire that people have to win the lottery and survivorship bias.
  • He loves playing on averages and medians with data because it's just what the normal person does.
  • He can always say after he says an average that also means half of people are above this.
Alex Hormozi: How I Got 106M Impressions With Ads 005

Conclusion

  • Alex believes that data can be used to create compelling marketing campaigns.
  • He uses examples of different ways to present statistics and how to use time duration to show social proof of continued value creation.
  • He thinks that data can be sliced in many different ways to make the same thing mean different things.
  • He believes that there's always new inferences that you can derive from data.
Alex Hormozi: How I Got 106M Impressions With Ads 007

Using Data to Create Compelling Marketing Campaigns

  • Data can be used to demonstrate long-standingness in the space and show positive outcomes.
  • Data can be cut at different times to find the slice that is most compelling.
  • Data can be presented in different ways, such as percent increase, absolute increase, total amount made, and relative increase.
  • Data can be used to tell a story that the copy can't tell or reinforce the story that the copy tells.
  • Data must be used in compliance with regulations.
Alex Hormozi: How I Got 106M Impressions With Ads 008

The Three Big Wheels

  • The three big wheels are the outcome, time duration, and percentage of clients who achieve the outcome.
  • These three wheels have variables that can be sliced in many different directions.
  • The central core concept of a marketing campaign can be built around these three wheels.
  • Data can be used with any stat, such as revenue, profit, churn, and growth percentage.
  • Data can be used to make a different, more unique promise that is compelling and believable.
Alex Hormozi: How I Got 106M Impressions With Ads 009

Using Data as the Central Selling Point

  • Data is used as the central selling point for any program that is sold.
  • Data is used because it is easy to have conviction in stats.
  • Data can be presented with absolute conviction, as it is what it is.
  • Data can be used to give customers a choice.
Alex Hormozi: How I Got 106M Impressions With Ads 010

The Advantage of Tracking Data

  • Tracking data gives a huge advantage in marketing.
  • Most people in the space do not track data.
  • Tracking data gives decent metrics around client success.
  • Data can be hunted for to find the piece of data that tells the story or reinforces the story that the copy tells.
  • Data can be used to make a campaign more compelling and unique.
Alex Hormozi: How I Got 106M Impressions With Ads 011

Using Data to Create Compelling Marketing Campaigns

  • Using data to support marketing claims is crucial for creating compelling campaigns.
  • Variables to consider include what percentage of customers achieve a certain result and over what time duration.
  • Changing the result being measured can affect the percentage of customers who achieve it.
  • Marketing hooks can be created by highlighting how often a certain outcome is achieved, such as one in every x days or weeks.
  • Data can be sliced in many ways to create different marketing messages.
Alex Hormozi: How I Got 106M Impressions With Ads 013

Examples of Different Ways to Present Statistics

  • One way to present statistics is to highlight the number of outcomes achieved over a certain time period, such as creating 50 seven-figure gyms in a year.
  • Another way is to highlight how often a certain outcome is achieved, such as one in every 7.7 days.
  • Using time duration to show social proof of continued value creation can be a powerful marketing tool.
  • Data can be sliced in many ways to create different marketing messages, such as highlighting the percentage of customers who achieve a certain result or the time duration over which they achieve it.
  • Using data to support marketing claims is crucial for creating compelling campaigns.

Watch the video on YouTube:
How I Got 106M Impressions With Ads - YouTube

Related summaries of videos: