Alex Hormozi: From Losing Everything To Building A $100M Company

Last updated: Jun 18, 2023

The video is about Alex Hormozi's journey from losing everything to building a $100M company and the struggles he faced along the way.

This video by Alex Hormozi was published on Aug 23, 2022.
Video length: 05:34.

In this video, Alex Hormozi shares his personal story of losing everything, including his gym business and money, and how he bounced back to build a $100 million company.

He talks about the struggles he faced, including loneliness, sleeplessness, and financial setbacks, and how he overcame them through desperation and hard work.

He also discusses his mindset of focusing solely on making money and how it drove him to success, even at the expense of work-life balance and personal relationships.

  • Starting from scratch was incredibly difficult, with a lonely and sleepless life in a warehouse with no AC and concrete walls.
  • He lost everything after putting all his money into a new venture that got shut down, and had to deal with personal issues like his mom getting sick and a DUI.
  • He turned things around by selling his secrets and switching to licensing, making 100k in four days and eventually building a company worth 200 million with 120 employees.
  • He achieved this by taking everything out of his life that was not business, not caring about work-life balance, and working all hours of the day.
  • He learned from his struggles and focused on building his company with complete alignment and rocket fuel.

From Losing Everything To Building A $100M Company - YouTube

Alex Hormozi: From Losing Everything To Building A $100M Company 001

Starting from Scratch

  • Opening his gym was incredibly lonely and difficult
  • He lived in a warehouse with no AC and concrete walls
  • He was working all hours of the day and was incredibly sleepless
  • He had no money and his clients would do his laundry for him
  • After building up his gyms, he put all his money into a new venture, but the processor got shut down and he lost everything
Alex Hormozi: From Losing Everything To Building A $100M Company 002

The Worst Six Months of His Life

  • His mom got sick and he got a DUI
  • The money he put into his business got taken
  • He had to do a launch to cover refunds from a closed gym
  • He was back at zero again after the launch
  • He put everything on a credit card and was in a lot of pain
Alex Hormozi: From Losing Everything To Building A $100M Company 003

Turning Things Around

  • He sold his secrets of everything he learned from his gyms
  • He made 100k in four days and switched to licensing
  • He went from making 400k to 780k to a million
  • He was trying to get rich and was gassing out of it
  • He took everything out of his life that was not business
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From Losing Everything To Building A $100M Company - YouTube

Building a Company

  • He had complete alignment and rocket fuel for his business
  • He didn't take vacations, weekends, or see friends
  • He didn't care about work-life balance
  • He was doing anything that was not his business
  • He built a company with 120 employees worth 200 million

Watch the video on YouTube:
From Losing Everything To Building A $100M Company - YouTube

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