Alex Hormozi: Easiest Way To Get Your First 5 Clients [if you have no budget]

Last updated: Jun 14, 2023

The video is about the importance of doing a sufficient volume of outbound or inbound outreach, and introduces the "rule of 100" which states that doing 100 reach outs or spending $100 on advertising every day is necessary for acquiring customers and growing a business.

This video by Alex Hormozi was published on Apr 1, 2021.
Video length: 05:46.

In this video, Alex Hormozi talks about the easiest way to get your first 5 clients if you have no budget.

He discusses two ways to search for clients: outbound and inbound, and emphasizes the importance of doing sufficient volume in order to acquire customers. He introduces the "rule of 100," which states that if you do 100 of something every day, you will likely get better at it and start seeing an outcome. He encourages viewers to spend $100 a day on advertising or do 100 reach outs per day, and to do it consistently for 90 days in order to see results.

He also suggests that doing outbound outreach is the cheapest way to get clients if it's just you running your business.

  • Outbound and inbound are two ways to search for clients.
  • Volume is necessary to generate skill in acquiring customers.
  • The rule of 100 is important for acquiring customers and growing a business.
  • Do outbound or paid ads every day for 90 days to get clients.
  • Teach others to do outbound once you have the skill.

Easiest Way To Get Your First 5 Clients [if you have no budget] - YouTube

Alex Hormozi: Easiest Way To Get Your First 5 Clients [if you have no budget] 001

Two ways to search for clients: outbound and inbound

  • Outbound means actively reaching out to people and getting a small percentage to respond.
  • Paid ads are also outbound, but you're paying a platform to have the eyeball.
  • Inbound comes from outbound, where a small percentage responds to your outreach.
  • Most people do not do sufficient volume in their outreach efforts.
  • The rule of 100 states that doing 100 reach outs or spending $100 on advertising every day is necessary for acquiring customers and growing a business.
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Volume begets skill

  • The more volume you do, the better you become at it.
  • Volume is necessary to generate the skill.
  • As you get better at something, you like doing it more.
  • Volume begets skill, and skill begets more volume.
  • The outcome continues to increase as you do more volume times the skill.
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The importance of doing the rule of 100

  • If you're not acquiring customers, you're not doing the rule of 100.
  • At a base level, you need to do 100 reach outs or spend $100 on advertising every day per person.
  • Most people do outbound or paid ads one time a week or every two weeks when they feel motivated.
  • The cheapest thing to do is outbound because it's just selling your time.
  • Teach others to do outbound once you have the skill.
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Easiest Way To Get Your First 5 Clients [if you have no budget] - YouTube

Do it every day for 90 days

  • If you're struggling to get clients, do outbound or paid ads every day for 90 days.
  • The rule of 100 will serve you in your life.
  • Keep doing it every day for 90 days, and you will have customers by the end of that process.
  • Recognize that you may have to take a short step back when you go from not selling to somebody else selling.
  • You can quickly go from one person to three people to five people selling because you are no longer the bottleneck of the constraint.

Watch the video on YouTube:
Easiest Way To Get Your First 5 Clients [if you have no budget] - YouTube

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