Alex Hormozi: Don't Start a Business Until You Watch This...

Last updated: Jun 14, 2023

The video is about the importance of shifting one's perspective to a long-term time horizon in entrepreneurship and making repeated actions that will inevitably lead to accomplishing goals.

This video by Alex Hormozi was published on Feb 4, 2021.
Video length: 15:49.

In this video, Alex Hormozi talks about a profound belief and perspective shift he had in his career that has decreased his anxiety and increased his level of certainty.

He discusses the importance of looking at tasks and initiatives on a long-term time horizon, rather than just focusing on monthly or weekly goals.

He also talks about how time can be an asset rather than a liability, and gives an example of how he has shifted his perspective on inbound marketing and SEO.

  • Entrepreneurs often focus on short-term goals and forget about long-term investments.
  • Shifting perspective to a long-term time horizon decreases anxiety and increases certainty.
  • Tasks and initiatives should be viewed in terms of their potential for long-term success.
  • Investing in inbound marketing and SEO can yield long-term benefits.
  • Building a machine that consistently creates more inbound interest is compelling.
  • Identifying a leading indicator for growth can help focus efforts on what will have the greatest impact.
  • Thinking about a long-term time horizon reduces stress.
  • Viewing disruptions as momentary and inevitable is important.
  • Recovering and growing past previous levels is possible.

Don't Start a Business Until You Watch This... - YouTube

Alex Hormozi: Don

The Importance of Long-Term Perspective

  • Entrepreneurs often focus on short-term goals and forget about long-term investments.
  • Successful investors and billionaires think on a larger time horizon.
  • Shifting perspective to a long-term time horizon decreases anxiety and increases certainty.
  • Tasks and initiatives should be viewed in terms of their potential for long-term success.
  • Removing the time horizon and thinking about the next decade or five years can help shift perspective.
Alex Hormozi: Don

Fast vs. Inevitable

  • Tasks and actions should be repeated over a long enough time horizon to lead to inevitable accomplishment of goals.
  • Competition and comparisons with others become less important when thinking about long-term goals.
  • Time should be viewed as an asset rather than a liability.
  • Compounding over time can work to assist rather than hinder progress.
  • Investing in inbound marketing and SEO can yield long-term benefits.
Alex Hormozi: Don

Shift in Perspective

  • Earlier success can lead to a poisonous viewpoint that everything must align for success.
  • Investors and billionaires think about escape paths to Mars and other long-term investments.
  • Thinking about a hundred-year timeline may not be realistic, but a five-year timeline can be manageable.
  • Extending the time horizon can make time an asset rather than a threat.
  • Long-term investments and repeated actions can lead to inevitable success.
Alex Hormozi: Don

Don't Start a Business Until You Watch This... - YouTube

Conclusion

  • Shifting perspective to a long-term time horizon can decrease anxiety and increase certainty.
  • Tasks and initiatives should be viewed in terms of their potential for long-term success.
  • Time should be viewed as an asset rather than a liability.
  • Long-term investments and repeated actions can lead to inevitable success.
  • Thinking about a five-year timeline can be manageable and help shift perspective.
Alex Hormozi: Don

Building a Sustainable Business

  • Building a machine that consistently creates more inbound interest is compelling.
  • Investing in projects that will have a disproportionate payoff five years from now is a good use of time.
  • Many people struggle with doing things consistently, but if you have developed discipline, use it to invest in things that will create disproportionate returns.
  • Shifting to an investor mindset helps reduce stress around quarterly goals and comparing oneself to others.
  • Investing in things that endure and can be passed on to future generations is a worthwhile goal.
Alex Hormozi: Don

Long-Term Perspective

  • Shifting to a long-term perspective helps reduce pressure around initiatives and improves their quality.
  • Measuring ROI over a longer time horizon can be freeing and improve the quality of initiatives.
  • Asking what one thing, if tripled, would be unreasonable to believe the company would not triple as well, can help identify leading indicators for growth.
  • Looking at what will happen in 20 years, rather than comparing oneself to others in the short term, can help reduce stress and focus on building something enduring.
  • Compound growth can be used to one's advantage rather than as a hindrance.
Alex Hormozi: Don

Investing in Projects

  • Investing in projects that will have a disproportionate payoff five years from now is a good use of time.
  • Many people struggle with doing things consistently, but if you have developed discipline, use it to invest in things that will create disproportionate returns.
  • Building a machine that consistently creates more inbound interest is compelling.
  • Investing in things that endure and can be passed on to future generations is a worthwhile goal.
  • Measuring ROI over a longer time horizon can be freeing and improve the quality of initiatives.
Alex Hormozi: Don

Leading Indicators for Growth

  • Identifying a leading indicator for growth, such as the number of qualified applications generated, can help focus efforts on what will have the greatest impact.
  • Increasing the number of applications generated can lead to a proportional increase in sales over a long enough time horizon.
  • Having a leading indicator for growth can help focus efforts and measure progress over time.
  • Churn can also have leading indicators, such as customer activation.
  • Looking at what will happen in 20 years, rather than comparing oneself to others in the short term, can help reduce stress and focus on building something enduring.
Alex Hormozi: Don

Shifting Perspective to a Long-Term Time Horizon

  • Measuring sales accepted leads is a better goal than increasing sales by a certain percentage.
  • Short-term goals are affected by many variables, while long-term goals are more consistent.
  • Consistent activity can increase the number of inbound applications.
  • Thinking about growth over a five-year time horizon is important.
  • Shifting from CEO to shareholder or board member perspective is helpful.
Alex Hormozi: Don

Leading Indicators of Growth

  • Interested inquiries are a leading indicator of growth.
  • Increasing the number of qualified applications can lead to achieving goals.
  • Reliable inflows are important to consider.
  • Investing in initiatives that generate new clients is valuable.
  • Thinking about the long haul is important.
Alex Hormozi: Don

Less Stress and Ego Impact

  • Thinking about a long-term time horizon reduces stress.
  • Fluctuations in the business have less impact on the ego.
  • Viewing time as an ally and asset reduces stress.
  • Aligning with forces that will grow the business without permission is important.
  • Less stress and ego impact increase the standard of living.
Alex Hormozi: Don

Lessons from 2020

  • 2020 was a challenging year for the business.
  • Profit was cut in half due to the pandemic.
  • Viewing disruptions as momentary and inevitable is important.
  • Recovering and growing past previous levels is possible.
  • Viewing time as an ally and asset is important in challenging times.

Watch the video on YouTube:
Don't Start a Business Until You Watch This... - YouTube

Related summaries of videos: