Alex Hormozi: Day In The Life of Alex Hormozi

Last updated: Jun 18, 2023

The video is about a day in the life of Alex Hormozi, including a story about how he and his wife had to charter a plane during Hurricane Maria in Puerto Rico.

This video by Alex Hormozi was published on Jun 7, 2023.
Video length: 19:11.

The video is a day in the life of Alex Hormozi, where he talks about his experiences, including taking a private jet out of Puerto Rico during Hurricane Maria, his approach to packaging and branding, and his journey from producing gym-specific content to more general business content.

  • Alex and his wife chartered a plane to leave Puerto Rico during Hurricane Maria.
  • Alex emphasizes the importance of packaging everything and niching down.
  • Alex talks about announcing his presence and scaring his wife.
  • Alex plans his presentations by writing down topics and envisions a big convention.
  • A brand is about cultivating deliberate associations with your company.
  • Alex choreographs his presentations and believes in training and buying talent.
  • Alex shares personal stories about becoming independent and valuing your own opinion.
  • Alex's upcoming book covers lead magnets, referrals, advertising, and steroids.
  • Principles for building businesses and the importance of patience and learning are discussed.

Day In The Life of Alex Hormozi - YouTube

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Private Jet During Hurricane Maria

  • Alex and his wife were in Puerto Rico during Hurricane Maria.
  • They checked flights and found that all flights had multiple connections.
  • They went to the grocery store and saw people fighting over water.
  • They decided to charter a plane to leave the island.
  • They found a charter for $70,000, but negotiated with other charters and found one for $28,000.
  • They left the island on the last day before the airport closed.
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Package Everything

  • Alex talks about the importance of packaging everything.
  • He learned to niche down early in his career.
  • He rebranded his podcast as The Game.
  • He wanted to make sure he was legit before making content about running a gym.
  • He took a break from making gym content and focused on other things.
  • He eventually started making content publicly again.
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Announcing Presence and Scary Pranks

  • Alex talks about announcing his presence when he walks into a room.
  • He shares a story about scaring his wife and making her cry.
  • He talks about over-credentializing himself before making content.
  • He compares his approach to Matthew McConaughey's career.
  • He took a break from making gym content and focused on other things.
  • He eventually started making content publicly again.
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Day In The Life of Alex Hormozi - YouTube

Conclusion

  • Alex shares a day in his life where he flew to Orlando to give two keynotes.
  • He talks about the importance of branding and packaging everything.
  • He shares a story about chartering a plane during Hurricane Maria in Puerto Rico.
  • He talks about scaring his wife and over-credentializing himself before making content.
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Planning the Presentation

  • Alex plans his presentations by writing down all the topics he wants to cover and hitting them in whatever order feels good.
  • He envisions a day where all the companies in his portfolio come together for a big convention.
  • The theme of the presentation is on strategy, which means getting the most bang for your buck.
  • Alex briefly touches on the importance of building a personal brand and how it can lead to more money.
  • He believes in drawing the presentation live instead of using slides to make it more engaging.
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Brand and Reputation

  • A brand is not actually a thing, but an association we make between things we know and things people don't know.
  • Think of a brand as a bouquet of flowers, where each flower represents an individual intangible idea that you want to associate with your company.
  • Creating a brand is about deliberately cultivating the associations you want to make with your company.
  • One bad association can massively shift the perception of your brand.
  • Alex's brand is associated with things like providing value, being patient, and doing the boring work.
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Presenting and Training

  • Alex choreographs his presentations like a symphony of feelings, visuals, and charts.
  • He believes in the Death by PowerPoint approach of one idea, one image per slide.
  • Meet and greets with his audience are one of his favorite ways to interact and hear about real problems.
  • When it comes to hiring talent, Alex believes in both training and buying talent, depending on the situation.
  • Writing ads on job sites and hiring within your client base are both effective ways to find talent.
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Personal Experience

  • Alex shares a personal story about how he and his wife had to charter a plane during Hurricane Maria in Puerto Rico.
  • He talks about how he wasn't happy with his consulting job with the government, but it gave him the courage to disappoint his dad and pursue his own path.
  • He emphasizes the importance of being true to yourself and not just doing what others expect of you.
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Alex's Thoughts on Becoming Independent

  • Valuing your own opinion of yourself more than your father, cousin, or others is a part of becoming a man.
  • Elevating your own opinion of yourself above others is how you become independent.
  • It's difficult to become independent because it requires valuing your own opinion of yourself more than others.
  • It's a journey for a lot of guys to become independent.
  • Alex struggled with becoming independent.
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Alex's Book and Audience

  • Alex is excited about his upcoming book.
  • 76% of his audience wants to start a business.
  • The book covers lead magnets, referrals, advertising, and steroids.
  • Reading the book from beginning to end is recommended for those who want to get the most out of it.
  • Alex's wife is involved in the range and operation of the book.
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Principles for Building Businesses

  • The principles used to build gym launch, Prestige labs, and acquisition.com are discussed.
  • Alex receives positive feedback from someone who made $300,000 using his book.
  • He discusses how to get other people to do things and make money.
  • Offloading services and making trades with time to get money back are discussed.
  • The order in which you trade or replace time is important.
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The Importance of Patience and Learning

  • Alex talks about how he was incredibly impatient when he was 19.
  • Good things take time to build, and most people can't do it.
  • Recognizing that you're in a season of learning, not earning, is important.
  • Being willing to work for far below what you believe you're worth in order to learn is important.
  • Being willing to do anything to learn new skills is important.
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Alex Hormozi's Purpose of Life

  • Alex's purpose of life is to learn and become the person he wants to be.
  • He defines learning as same condition new behavior.
  • He believes that all stimuli between birth and death exist to shape him into the person he wants to become.
  • Learning is a continuous process that will continue throughout his life.
  • He wants to behave in a way that he ideally wants to do at the end of his life.
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A Day in the Life of Alex Hormozi

  • Alex attends a Millionaire Store for Excellence event.
  • He talks about the meaning of life and his purpose.
  • He attends a class in music where they heavily researched one song.
  • He wears sandals that are adaptable to different environments.
  • Alex gives a presentation on closing the difference between help and manipulation.
  • He believes that there are different types of people who buy in different styles.

Watch the video on YouTube:
Day In The Life of Alex Hormozi - YouTube

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