Alex Hormozi: Broke and almost dead to $100,000,000...how I did it..

Last updated: Jun 15, 2023

The video is about how Alex Hormozi went from being broke and almost dead to making $100,000,000, and he talks about the pivotal moment in his life that transformed his situation.

This video by Alex Hormozi was published on Sep 13, 2021.
Video length: 12:19.

In this video, Alex Hormozi talks about a pivotal moment in his life that took him from being broke and almost dead to having $100,000,000.

He discusses the decisions he made that transformed his life, including consolidating his attention into one thing and making difficult decisions, such as quitting partnerships and focusing on one gym.

He also talks about how he only makes decisions when he is confronted with his own mortality.

  • Alex Hormozi is the CEO of Acquisition.com and his portfolio companies will do 85 million this year.
  • He went to an attention coach to help him manage his attention.
  • Alex made a rapid series of decisions that consolidated all his attention into one thing.
  • After consolidating his attention, Alex's gym went from making $30,000 a month to $300,000 a month in 12 months.
  • After almost dying, Alex decided to focus on his gym launch business.
  • Unmade decisions and unconfronted conversations can decrease thinking power.
  • Layla supported Alex during his difficult times and believed in him.

Broke and almost dead to $100,000,000...how I did it.. - YouTube

Alex Hormozi: Broke and almost dead to $100,000,000...how I did it.. 001

Introduction

  • Alex Hormozi is the CEO of Acquisition.com and his portfolio companies will do 85 million this year.
  • He talks about the pivotal moment in his life that transformed his situation.
  • Before this moment, he had six gyms with two partners, four gyms with another partner, and one gym on his own.
  • He was also doing dental and chiropractic agency work with a partner and in-person gym launches.
  • He was stressed and drinking half a bottle every night just to not be stressed.
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Attention Coach

  • Alex went to an attention coach to help him manage his attention.
  • He was managing his time and working every hour of the day that he was awake, but he still didn't have that much money.
  • The coach told him to aggregate his attention and focus because he was spread all over the place.
  • He made some progress, but it wasn't until he got into a head-on collision that he realized he needed to make some changes.
  • The coach told him that his lack of making decisions was going to kill him and that he had all these decisions that he should make but wasn't making.
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Consolidating Attention

  • Alex made a rapid series of decisions that consolidated all his attention into one thing.
  • He called up the partner he had the two agencies with and said he couldn't do it anymore and was out.
  • He called up the partner he had in the multitude of gyms and asked how they could figure out a way for them to work together.
  • He sold all his gyms and consolidated everything into one gym.
  • He fired all his employees and started over with a new team.
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Broke and almost dead to $100,000,000...how I did it.. - YouTube

Results

  • After consolidating his attention, Alex's gym went from making $30,000 a month to $300,000 a month in 12 months.
  • He went from having no money to his name to having three million dollars in profits in 12 months.
  • He learned that making decisions is the most important thing you can do as an entrepreneur.
  • He also learned that you have to be willing to confront the things that scare you the most.
  • He now focuses on making decisions quickly and not being afraid to make mistakes.
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Making Tough Decisions

  • After almost dying, Alex decided to focus on his gym launch business.
  • He gave away most of his gyms at fire sale prices.
  • He had difficult conversations with his business partner and other people in his life.
  • He realized that he was only one decision away from changing his life.
  • He learned that he had more attention and bandwidth after making tough calls.
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The Power of Making Decisions

  • Unmade decisions and unconfronted conversations can decrease thinking power.
  • Simple decisions can take an inordinate amount of effort when distracted.
  • Business and life are like math problems that seem easy when you have more attention and decision-making power.
  • Most people regret not doing things rather than doing things.
  • Having the thought process of doing things rather than failing has been helpful for Alex.
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The Consequence of Tough Decisions

  • After making tough decisions, Alex suffered the pain of their consequences.
  • He felt more confident and had more attention and bandwidth at his disposal.
  • He started believing in himself more and went all in on gym launch.
  • 2016-2017 was the worst 18 months of his life, but it was also when he met his wife Layla.
  • He ended three partnerships and sold or let go of other businesses.
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The Importance of Support

  • Layla supported Alex during his difficult times and believed in him.
  • Having support from loved ones can make a big difference in making tough decisions.
  • Having gratitude for those who support you is important.
  • Support can help you believe in yourself and make tough decisions.
  • Having a support system can help you through the consequences of tough decisions.
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The Importance of Attention and Decision Making

  • Having multiple businesses doesn't necessarily mean success, it's important to prioritize and focus on the right one.
  • One decision or conversation can change your life.
  • Attention is more valuable than time for entrepreneurs.
  • Having too many things going on can lead to a lack of decision-making power and thinking ability.
  • Discipline and focus are necessary to save yourself and succeed.
  • Everyone has the potential to become successful and reach the top one percent in the United States.

Watch the video on YouTube:
Broke and almost dead to $100,000,000...how I did it.. - YouTube

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