Alex Hormozi: 3 Landing Page Tests To Skyrocket Conversions & Optins

Last updated: Jun 15, 2023

The video is about a simple hack for consistently improving marketing through split testing headlines and images on landing pages.

This video by Alex Hormozi was published on May 10, 2021.
Video length: 04:40.

In this video, Alex Hormozi, CEO of Acquisition.com, shares a simple hack for consistently improving marketing and increasing conversions.

He suggests doing one split test every week, focusing on either the headline or image on the landing page above the fold. By doing this consistently, businesses can see significant improvements in their conversion rates over time.

Hormozi emphasizes the importance of focusing on the fewest variables that make the biggest difference and continually improving the marketing process.

  • Conversion rate optimization is the future of marketing, as businesses compete for the same audience.
  • Split testing headlines and images on landing pages can lead to significant improvements in conversion rates, especially above the fold.
  • Implementing a weekly split testing process can consistently improve marketing results.

3 Landing Page Tests To Skyrocket Conversions & Optins - YouTube

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The Simple Hack for Consistently Improving Marketing

  • Neil Patel believes that the future of marketing is in conversion rate optimization.
  • Prices are consistently going up, and most platforms are based on an auction, which means that businesses are competing for the same eyeballs.
  • The people who are better able to convert those eyeballs are going to be the ones who are able to outcompete and win.
  • The conversion rate in and of itself matters a lot too.
  • One simple hack is to do one split test every week.
  • Focus on the one thing that you think is going to drive the highest result for you.
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Two Biggest Things to Split Test for Marketing

  • Split test the headlines on your landing pages.
  • Split test the image that is underneath the headline.
  • The biggest jumps in conversion rate happen above the fold.
  • Above the fold means everything that you can see before scrolling on desktop and everything immediately available on the screen on mobile.
  • Split test almost every week, and the majority of tests should be either headline or image tests.
  • Implement this one process into your marketing cadence, and the business will continually improve.

Watch the video on YouTube:
3 Landing Page Tests To Skyrocket Conversions & Optins - YouTube

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