Alex Hormozi: $100M Salesman Reveals #1 Persuasion Hack

Last updated: Jun 16, 2023

The video is about the importance of having conviction in the product you are selling and how to increase conviction through a systematic process involving regular communication between customer success and sales teams and collecting testimonials and reviews from satisfied customers.

This video by Alex Hormozi was published on Mar 16, 2022.
Video length: 11:45.

In this video, Alex Hormozi, CEO of Acquisition.com, shares the number one way to increase sales and close more deals.

He emphasizes the importance of having conviction in the product being sold and how it affects the way salespeople talk about it. He also suggests having a regular cadence between customer success and sales teams to create cross-departmental knowledge and actively increase conviction. Additionally, he recommends having a pipeline for collecting testimonials and reviews, and having clients hop on with the sales team to explain their story.

Hormozi shares personal experiences and insights to support his points.

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • The video emphasizes the importance of having conviction in the product being sold and how to increase it through a systematic process.
  • The way a salesperson talks about the product indicates their level of conviction, and the best salespeople are true believers.
  • A regular cadence between customer success and sales teams, sharing client wins, and collecting testimonials can increase conviction.
  • Lack of conviction can be compensated for with training and logical-based frameworks.
  • Salespeople are the front line of a business and need to have conviction in the product they are selling.
  • Belief and conviction are predictors of a salesperson's ability to close, and increasing conviction can lead to outsize returns in sales effectiveness.

$100M Salesman Reveals #1 Persuasion Hack - YouTube

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Introduction

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • The video is about the importance of having conviction in the product you are selling and how to increase conviction through a systematic process involving regular communication between customer success and sales teams and collecting testimonials and reviews from satisfied customers.
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The Importance of Conviction

  • The way you talk about the products you have will indicate the level of conviction that you have.
  • The best salespeople are true believers.
  • If a salesperson doesn't believe in the product, they have no way to transfer the conviction.
  • A different version of this happens when people start hot, they do really well, and all of a sudden, they start not selling as well.
  • The way to prevent this and to actively increase conviction is by actively having a process to make them believe.
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Systematic Process to Increase Conviction

  • Have a regular cadence between customer success and sales teams.
  • Share the wins of the clients who are going through the program on a weekly basis.
  • Create cross-departmental knowledge which is really useful.
  • You should have a pipeline that is established for customers where you can collect testimonials and reviews.
  • In the best-case scenario, you have that client hop on with the sales team and explain their story.
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$100M Salesman Reveals #1 Persuasion Hack - YouTube

Compensating for Lack of Conviction

  • You have to compensate for lack of conviction with training and learning logical-based frameworks.
  • Learning how to have excellent conversation right that helps people make decisions.
  • If you truly believe, you can overcome the fears and the doubts of the prospect.
  • The belief and the conviction was so strong in the salesman it overcame the fears and the doubts of the prospect.
  • In a lot of ways, you have to compensate for lack of conviction with training.
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The Importance of Conviction in Sales

  • Prospects are more likely to buy a product if someone they trust recommends it.
  • Having conviction in the product you are selling is crucial to increasing sales.
  • A structured process of increasing the conviction of the sales team can massively increase closing percentages.
  • Regular communication between customer success and sales teams can bridge the gap and increase conviction.
  • Collecting testimonials and reviews from satisfied customers can also increase conviction.
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The Role of Salespeople

  • Salespeople are the front line of a business and fight for the company every day.
  • They need to have conviction in the product they are selling to be effective.
  • Conviction can wane over time and needs to be refilled regularly.
  • A good salesperson can crush it one day and struggle the next if their mojo is off.
  • Founders and CEOs need to breathe conviction into their sales team to keep them motivated.
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The Importance of Belief and Conviction

  • Belief and conviction are the predictors of a salesperson's ability to close.
  • Founders are often the best promoters of their businesses because they believe in them more than anyone else.
  • Having a process in place to increase conviction can duplicate this ability in other salespeople.
  • The fundamental work ethic of a salesperson and their desire to help someone is the difference between thinking about themselves and thinking about the prospect.
  • Proof and testimonials can help increase conviction and depth of belief in the sales team.
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The Power of Conviction

  • Conviction is not just about believing in the product, but how deeply convicted a salesperson can be.
  • Having proof and testimonials can help increase conviction and depth of belief in the sales team.
  • Increasing conviction can lead to outsize returns in increasing the effectiveness of the sales team.
  • People who truly believe in something are on fire with it and can be very effective promoters.
  • Changing the heart and depth of conviction in a sales team can lead to increased sales and success.
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The Importance of Conviction in Sales

  • Having conviction in the product you are selling is crucial for success in sales.
  • Regular communication between customer success and sales teams can increase conviction in the product.
  • Collecting testimonials and reviews from satisfied customers can also increase conviction in the product.
  • The person doing the selling must have more conviction in the product than the person being sold to.
  • Clear communication and building trust are important skills for transferring conviction to the customer.
  • Having conviction is the number one thing missing from many sales trainings.

Watch the video on YouTube:
$100M Salesman Reveals #1 Persuasion Hack - YouTube

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