Alex Hormozi: $100M CEO: How I know who to trust...

Last updated: Jun 16, 2023

The video is about the importance of values in business and how to determine the non-negotiable values that are core to a company's identity.

This video by Alex Hormozi was published on Feb 16, 2022.
Video length: 14:15.

In this video, Alex Hormozi, CEO of Acquisition.com, discusses the importance of values in business and how they inform the heart decisions of a company.

He explains that values should be non-negotiable and core to the team, and that they should be stated in words that the team would normally use. He also emphasizes the importance of drawing a line in the sand and repelling people with your values, as well as being selective and having a small number of core values.

Hormozi shares the three values that his company has and why they believe in them.

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • Values are important for business success and core to a company's identity.
  • Non-negotiable values need to be determined and selective.
  • Values inform heart decisions and are the competitive edge for companies.
  • Unimpeachable character, sincere candor, and relentless resourcefulness are the core values for Acquisition.com.
  • These values are important for both internal and external aspects of the company and personal life.
  • Hold your line of intolerance around non-negotiables to dictate the health of the organization.

$100M CEO: How I know who to trust... - YouTube

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Introduction

  • Alex Hormozi is an entrepreneur, investor, and CEO of Acquisition.com.
  • He talks about the importance of values in business and how to determine the non-negotiable values that are core to a company's identity.
  • He believes that the heart side of business is more important than the brain side.
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Why Values Matter

  • Believing in what you are doing can increase output from each person.
  • Core questions inform the heart decisions of the company.
  • Questions like "why do we exist?" and "how do we behave?" matter a lot.
  • Knowing how you're going to get to where you want to go is just as important as knowing where you're going.
  • Values are not aspirational, they are core to who you are as a person and as a team.
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Determining Non-Negotiable Values

  • Non-negotiable values are things that are true and innate to you.
  • Values need to be said in words that you would normally say.
  • Values need to be selective and the true core values of the company.
  • Three is the sweet spot for the number of core values.
  • Values need to be able to repel people who do not align with them.
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$100M CEO: How I know who to trust... - YouTube

Conclusion

  • Values are the true competitive edge that companies have in outperforming others.
  • Values are the core spirit of the team and inform heart decisions.
  • Values need to be non-negotiable, selective, and able to repel people who do not align with them.
  • Knowing your values can ultimately inform your ability to compete within the marketplace.
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Unimpeachable Character

  • Values are important for scaling decision-making in a company.
  • Core values make it easier to have a black and white example of who to hire.
  • Hold your line of intolerance around non-negotiables to dictate the health of the organization.
  • Make changes to fix people in your organization or client base that do not ascribe to your core values.
  • Unimpeachable character is the absolute foundation upon which everything is built.
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Sincere Candor

  • Feedback is necessary to identify deficits and improve them.
  • Having sincere candor means having the self-awareness to accurately identify deficits.
  • It also means having the courage to give feedback to others.
  • Feedback should be given in a way that is constructive and not destructive.
  • It is important to have a culture where feedback is encouraged and valued.
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Relentless Resourcefulness

  • Relentless resourcefulness means finding a way to get things done no matter what.
  • It is about being creative and thinking outside the box.
  • It is also about being persistent and not giving up when faced with obstacles.
  • Relentless resourcefulness is important for entrepreneurs and employees alike.
  • It is a mindset that can be developed and cultivated over time.
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Conclusion

  • Values are important for scaling decision-making in a company.
  • Unimpeachable character, sincere candor, and relentless resourcefulness are the three core values for Acquisition.com.
  • These values are important for both internal and external aspects of the company.
  • They are also important for personal aspects of life.
  • Hold your line of intolerance around non-negotiables to dictate the health of the organization.
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The Importance of Values in Business

  • Feedback is important in business, both giving and receiving.
  • Unspoken issues and resentments can fill up the space between people and make communication less effective.
  • Running a company is based on how well you can communicate.
  • Values are important for both portfolio companies and team candidates.
  • Non-negotiable values are core to a company's identity.
  • Competitive greatness is an important value to have in a company.
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Determining Non-Negotiable Values

  • Values should give you a vibe for the company overall.
  • Non-negotiable values should be the core of a company's identity.
  • Having too many values makes it difficult to make decisions and evaluate candidates.
  • Success in business is often about making fewer mistakes and avoiding bad decisions and people.
  • Values should be used as lenses to draw a line in the sand and determine if a person fits in with the company.
  • If most people don't fit the non-negotiable values, they shouldn't be in the company.

Watch the video on YouTube:
$100M CEO: How I know who to trust... - YouTube

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